Brand Center
The Texas Brand
As the flagship institution of the state, The University of Texas at Austin’s bold and widely recognized identity has been shaped by more than 140 years of achievement, tradition and impact. From academic excellence and world-changing research to Longhorn pride and Texas spirit, our brand reflects the many ways we lead, inspire and connect. On this page, you’ll find tools and resources to help you tell the UT story with clarity and consistency —grounded in who we are at our core.
Brand Book & Toolkit
Our Brand Book & Toolkit distills and articulates our identity so that the University’s marketing and communications professionals can speak with one voice, promoting the overall University brand and harnessing the power of this identity for their own colleges, schools, units and offices.
University Wordmarks
Learn when and how to use the University wordmark, as well as college, school and unit marks.
Supporting Marks
Explore other marks that represent our brand, including the Longhorn silhouette, Tower illustrations and more.
Colors
Fall in love with burnt orange all over again and take advantage of the palette that helps bring it to life.
Typography
Promote the voice of Texas across digital, print and environmental displays with the University’s typography.
Voice & Tone
Drive a compelling, differentiated and consistent brand across the University with audience-specific messages.
Photography
Discover the University’s photographic style and access images to use in your marketing and communications materials.
Templates
Download tools for applying our visual identity across digital and print platforms.