Sign in with Google Reach millions of shoppers on Google for free
Make it easy for potential customers to find your business on Google. Add your business and products to Google Search, Maps, YouTube and more with a free Merchant Center account.
Add your business and products to Google in a few easy steps
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Add your products to Google
With a Merchant Center account, you can add your products to Google Search, Maps, YouTube and more. -
Create a free Business Profile
If you have a physical store, you can create a free Business Profile to add it to Google Search and Maps. -
Get personalized insights
Get access to holistic reports that can show you how customers find your business on Google and which products drive the most traffic to your site.
Connect with customers on Google
Get discovered by local shoppers
Stand out online and turn people who find you on Google Search and Maps into new customers with a free Business Profile. You can edit your operating hours, reply to reviews, add photos, and show what products are in stock at your store.
Showcase your products to online shoppers
With Merchant Center, your products can appear for free across Google surfaces when users search for your business or products. Once a customer clicks, you can direct them to your online store, or to a physical location to complete their purchase.
Get valuable insights about your performance
Make more data-driven decisions with personalized reports about your business, products, and customers. Understand your key performance metrics, like store visits, which products sell the best, and more.
Boost sales with paid advertising
When you’re ready, you can promote your business and products with Performance Max, our powerful advertising campaigns powered by Google AI. You stay in full control of your budget and only pay when someone engages with your ad.
Success stories we love
“It was super easy to set up our Merchant Center account and upload our products to Google Search”
Derek Reynolds, Co-founder, Root Science
“Our Google Business Profile allows us to showcase deals, what is great about our shop, and amazing reviews. This definitely helps our business grow. Search and Shopping Ads and the Google Business Profile are immensely valuable.”
Tara Butler, Co-owner, Cypress Sweets
Frequently Asked Questions
You can add your products on Google Search, Maps, YouTube, Shopping and Google Images by creating a free Merchant Center account. With a Merchant Center account, you can upload product information and inventory data to manage your product listings across Google.
Creating a Merchant Center account and showing your products on Google is free of cost. You can add and manage your product listings directly from Merchant Center.
When you’re ready, you can supplement your organic listings with paid advertising. Paid product ads show up more prominently and can reach even more potential customers. With our Performance Max campaigns, you choose the goals you want to achieve, and you’ll never pay more than your monthly budget cap.
When you’re ready, you can supplement your organic listings with paid advertising. Paid product ads show up more prominently and can reach even more potential customers. With our Performance Max campaigns, you choose the goals you want to achieve, and you’ll never pay more than your monthly budget cap.