This week, we hosted a hands-on workshop “A Deep Dive into Personal Branding” organized by our employee resource group Women at Avaloq Empowerment (WAVE). Over 200 colleagues joined in person at our #Zurich auditorium or online to learn practical tips for shaping their professional reputation and boosting their visibility on social media. The session kicked off with Susann Hauenstein, one of WAVE’s founding members, who shared the vision behind the ERG and introduced our keynote speaker Débora A. Meier. Débora delivered an interactive workshop, which covered: • Controlling your narrative and aligning actions with values • The power of uniqueness in shaping your brand • Why consistency builds trust and recognition • Authenticity and personalization for genuine connections • Practical tips to boost your digital presence especially on LinkedIn The workshop finished with a Q&A and discussion on how to apply these principles beyond social media. A big thank you to Hubert Gmünder, our General Counsel and executive sponsor of WAVE, our speakers and everyone who joined us in person and online. #AvaloqCommunity
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