"Personal Branding" - Just Say No!
The next person to mention “Personal Branding” to me stands an even chance of watching me batter my head against a wall till I pass out. Seriously. Do you know of any brands that are "Sincere"? Better yet, think of the word "branding" - whats the first thing that comes to mind? Odds are it had something to do with Snake Oil, Shills , and/or Insincerity. In fact, the whole point of most branding exercises tends to be about getting you to do something that you don't really want/need/must do - think "paying for bottled water", or "eating at MickeyD's", or something equally horrific. So why, why should your exercise in " Personal Branding " result in anything other than mockery, sarcasm, or my battering my head against the nearest wall till I pass out?