目 录
1.0 执行摘要.................................................................................................................4
1.1 公司概况 ..............................................................................................................4
1.2 注册资金 ..............................................................................................................4
1.3 产品/服务特征......................................................................................................4
1.4 商业模式（盈利模式）..........................................................................................5
1.5 市场机会 ..............................................................................................................5
1.6 投资与财务 ...........................................................................................................6
2.0 市场分析..................................................................................................................6
2.1 市场定位与目标客户 .............................................................................................6
2.2 市场预测（市场占有率） ......................................................................................7
2.3 竞争分析 ..............................................................................................................7
2.4 项目 SWOT 分析 ....................................................................................................8
3.0 营销策略..................................................................................................................8
3.1 产品定价与销售收入预测 ......................................................................................8
3.2 地点（渠道/选址） ...............................................................................................9
3.3 促销/宣传推广......................................................................................................9
4.0 人员与组织结构 ......................................................................................................10
4.1 组织结构.............................................................................................................10
4.2 管理团队.............................................................................................................10
4.3 部门/岗位职责 ....................................................................................................11
5.0 投资与财务分析报告 ...............................................................................................12
5.1 固定资产：生产经营所需设备、工具和办公家具...................................................12
5.2 原材料采购计划...................................................................................................12
5.3 营业（成本）费用预测 ........................................................................................13
5.4 资金需求.............................................................................................................13
5.5 盈亏平衡点（保本额） ........................................................................................14
6.0 风险分析与对策 ......................................................................................................14
7.0 企业的愿景.............................................................................................................14
8.0 附录 .......................................................................................................................15
8.1 附表 1：经营第一年利润表 ..................................................................................15
8.2 附表 2：第一年度的现金流量表............................................................................17
8.3《创业/商业计划书》评估表 ................................................................................18
