Abstract: As the development of network technologies,
Privacy protection in E-commerce was magnified. Especially,
privacy issues in E-commerce have become one of the most
important topics in modern society. The rapid development of
E-commerce in recent years brings convenience to people's life,
also comes with the troubles. The privacy of Internet users have
been frequently violated, which make Internet users and even
the whole society doubly concern about privacy issues in
E-commerce. The protection of privacy has become a major
bottleneck in the development of E-commerce, theory existed was
merely at the research stage, legislation to protect
lacks ,less attention to the issue of consumer privacy, lack
of people-related awareness, all these reasons make resolving
consumer privacy problem imminently. This thesis described
consumer privacy protection situation, existing problems and
the reason for the problems of China's E-commerce, then
borrowing from the experience and concludes with some relevant
recommendations for China's national conditions, to create a
health and safety of e-commerce environment.
Key words: E-commerce; Customers; Privacy Protection
