3.1 The AdSense Interface ....................................................................................... 63
3.2 The Goal of AdSense Optimization .................................................................... 71
3.3 It Starts With a Look — Fixing the Appearance of Your Ads.............................. 72
3.4 Text Is Design Too!............................................................................................. 77
3.5 Deliberate Mismatching — Breaking the Rules ................................................. 78
3.6 Make Your Ads Look Neat with Tables .............................................................. 79
3.7 Complementing Your Ads .................................................................................. 80
4. CATCH FICKLE VISITORS WITH THE GOOGLE SEARCH BOX .............................................
83
4.1 Google’s New Custom Search Engine ................................................................ 83
4.2 Adding a Google Custom Search Box To Your Web Page .................................. 84
4.3 How to Further Customize Your Custom Search Engine.................................. 133
4.4 To Search Or Not To Search............................................................................. 137
5. THE PRINCIPLES OF AD PLACEMENT: THE BEST PLACES TO PUT YOUR ADS? ...............
139
5.1 The Rules of AdSense Placement..................................................................... 139
5.2 The Action Takes Place Above the Fold ........................................................... 140
5.3 Presenting Your Ads......................................................................................... 142
5.4 Does Location Matter For CPM Ads?............................................................... 143
5.5 Going With The 'Flow'...................................................................................... 144
5.6 Putting It All Together...................................................................................... 147
5.7 Layouts for Web Page Types: Articles, Blogs and Merchant Sites ................... 150
6. INFLUENCING YOUR ADS.............................................................................................. 155
6.1 Keep The Title, Directory And Headlines Relevant .......................................... 155
6.2 Finding High-Paying Keywords to Target Your Content Creation .................... 156
6.3 The Black Hole of Keyword Density ................................................................. 161
6.4 Keyword Placement ......................................................................................... 162
6.5 Keyword Frames and Section Targeting .......................................................... 163
6.6 The Pain of Public Service Ads and How to Avoid it ........................................ 164
6.7 Blocking and Reviewing Ads ............................................................................ 167
6.8 An Introduction to Placement Targeting ......................................................... 168
6.9 Keeping Your Blog Content Targeted............................................................... 171
6.10 Previewing Your Ads ........................................................................................ 172
7. FOLLOWING THE FIGURES — UNDERSTANDING YOUR ADSENSE STATS ......................
174
7.1 How To Track With Channels........................................................................... 176
7.2 How To Create A URL Channel......................................................................... 176
7.3 How To Create A Custom Channel................................................................... 178
7.4 Which Custom Channels Should You Create?.................................................. 179
7.5 Creating Dynamic Custom Channels................................................................ 180
7.6 Your Channel Names — How To Keep Your Channels Secret And Win Placement Targeted
Ads................................................................................................................ 181
7.7 Reading the Stats For Link Units ...................................................................... 184