The Successful Preparation and Development of Future Marketing Professionals: A Recommended Methodological Framework
Rundle-Thiele, Sharyn, Bennett, Rebekah, & Dann, Susan (2005) The Successful Preparation and Development of Future Marketing Professionals: A Recommended Methodological Framework. Journal for Advancement of Marketing Education, 7(2), pp. 27-36.
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Description
This paper offers a methodological approach that assists program administrators interested in improving marketing's contribution to the successful preparation and development of future business professionals. The behavioral analysis used in this paper provides administrators with an understanding of the scope of marketing as seen by academics and a framework to determine how well (or poorly) current curricula designs meet practitioner needs. Recommendations are provided to assist educators to further promote the skills required for graduating students. This paper concludes by illustrating how the technique used in this paper can be adapted in other education markets to help decision makers improve the marketing curriculum and ultimately, recruitment and retention rates.
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| ID Code: | 10750 | ||
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| Item Type: | Contribution to Journal (Journal Article) | ||
| Refereed: | Yes | ||
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| Measurements or Duration: | 10 pages | ||
| Keywords: | Career, Education, Graduate Attributes, Marketing, University | ||
| ISSN: | 1537-5137 | ||
| Pure ID: | 34306658 | ||
| Divisions: | Past > QUT Faculties & Divisions > QUT Business School Current > Schools > School of Advertising, Marketing & Public Relations |
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| Copyright Owner: | Copyright 2005 Marketing Management Association | ||
| Copyright Statement: | This work is covered by copyright. Unless the document is being made available under a Creative Commons Licence, you must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the document is available under a Creative Commons License (or other specified license) then refer to the Licence for details of permitted re-use. It is a condition of access that users recognise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to [email protected] | ||
| Deposited On: | 16 Nov 2007 00:00 | ||
| Last Modified: | 11 Feb 2025 08:13 |
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