Travel insurance: the attributes, consequences, and values of using travel insurance as a risk-reduction strategy
Kerr, Gayle & Kelly, Louise (2019) Travel insurance: the attributes, consequences, and values of using travel insurance as a risk-reduction strategy. Journal of Travel and Tourism Marketing, 36(2), pp. 191-203.
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Description
Risk seems all too often to be a travel companion. The purchase of travel insurance is one way to mitigate this, yet only a small body of research has examined consumer decision-making in this context. Using the Repertory Test and Laddering Analysis, this research examines the attributes of travel insurance, the consequences of its purchase and the terminal values that this satisfies. It presents a Hierarchical Value Map which tracks the customer journey. The study contributes to academic knowledge by identifying that not all attributes of travel insurance are brand-controlled and not all values are about reducing risk.
Impact and interest:
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ID Code: | 121569 | ||||
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Item Type: | Contribution to Journal (Journal Article) | ||||
Refereed: | Yes | ||||
ORCID iD: |
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Measurements or Duration: | 13 pages | ||||
Keywords: | Attributes, Laddering analysis, Personal Construct Theory, Personal values, Risk, Travel Insurance, consequences, means-end theory | ||||
DOI: | 10.1080/10548408.2018.1506376 | ||||
ISSN: | 1540-7306 | ||||
Pure ID: | 40795617 | ||||
Divisions: | Past > QUT Faculties & Divisions > QUT Business School Current > Schools > School of Advertising, Marketing & Public Relations |
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Copyright Owner: | Consult author(s) regarding copyright matters | ||||
Copyright Statement: | This work is covered by copyright. Unless the document is being made available under a Creative Commons Licence, you must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the document is available under a Creative Commons License (or other specified license) then refer to the Licence for details of permitted re-use. It is a condition of access that users recognise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to [email protected] | ||||
Deposited On: | 19 Sep 2018 04:23 | ||||
Last Modified: | 08 May 2025 21:49 |
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