Bagaimana trik pemasaran 'efek umpan' pengaruhi Anda beli produk lebih mahal
Mortimer, Gary (2019) Bagaimana trik pemasaran 'efek umpan' pengaruhi Anda beli produk lebih mahal. The Conversation, March, 2019. [Article]
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Description
Harga adalah elemen paling rumit dalam ilmu pemasaran, dan banyak ahli pemasaran yang memikirkan bagaimana caranya mengatur harga yang bisa membuat konsumen menghabiskan uang lebih banyak. Ada satu jenis strategi perhitungan harga cerdik yang dipakai pemasar untuk membuat Anda berpindah dari satu pilihan ke pilihan yang lebih mahal atau menguntungkan bagi penjual. Hal ini disebut decoy effect (efek umpan).
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| ID Code: | 127436 | ||
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| Item Type: | Contribution to Newspaper, Magazine or Website (Article) | ||
| Refereed: | No | ||
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| Additional Information: | The Conversation is a web-based news/current affairs publication - not a scholarly journal CopyrightOwner{2010?2019, The Conversation Media Group Ltd}CopyrightOwner | ||
| Measurements or Duration: | 0 pages | ||
| Keywords: | Decoy effect, Indonesia, Marketing, Pricing psychology | ||
| Pure ID: | 34565863 | ||
| Divisions: | Past > QUT Faculties & Divisions > QUT Business School Current > Schools > School of Advertising, Marketing & Public Relations |
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| Copyright Owner: | Consult author(s) regarding copyright matters | ||
| Copyright Statement: | This work is covered by copyright. Unless the document is being made available under a Creative Commons Licence, you must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the document is available under a Creative Commons License (or other specified license) then refer to the Licence for details of permitted re-use. It is a condition of access that users recognise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to [email protected] | ||
| Deposited On: | 12 Mar 2019 23:01 | ||
| Last Modified: | 16 Feb 2025 16:27 |
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