Corporate social responsibility and engagement: Commitment, mapping of responsibilities, and closing the loop
Hurst, Bree & Ihlen, Oyvind (2018) Corporate social responsibility and engagement: Commitment, mapping of responsibilities, and closing the loop. In Johnston, K & Taylor, M (Eds.) The handbook of communication engagement (Handbooks in Communication and Media). John Wiley & Sons, United States of America, pp. 133-147.
Description
This chapter explores engagement in relation to corporate social responsibility (CSR), and highlights why engagement is not only seen as a foundational concept to CSR, but is necessary for CSR to succeed. Specifically, this chapter draws on the existing literature to highlight three forms of engagement in relation to CSR—commitment, mapping of responsibilities, and closing the loop. Conceptualizations of engagement in relation to each of the forms are presented, whereby engagement is referred to as a state, process, and/or orientation. The chapter concludes by highlighting challenges associated with engagement in relation to CSR, as well as future agendas based on the forms of engagement presented in this chapter, and new directions in CSR research.
Impact and interest:
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ID Code: | 127469 | ||
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Item Type: | Chapter in Book, Report or Conference volume (Chapter) | ||
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Measurements or Duration: | 15 pages | ||
DOI: | 10.1002/9781119167600.ch10 | ||
ISBN: | 978-1-119-16749-5 | ||
Pure ID: | 33313176 | ||
Divisions: | Past > QUT Faculties & Divisions > QUT Business School Current > Schools > School of Advertising, Marketing & Public Relations |
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Copyright Owner: | Consult author(s) regarding copyright matters | ||
Copyright Statement: | This work is covered by copyright. Unless the document is being made available under a Creative Commons Licence, you must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the document is available under a Creative Commons License (or other specified license) then refer to the Licence for details of permitted re-use. It is a condition of access that users recognise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to [email protected] | ||
Deposited On: | 13 Mar 2019 00:02 | ||
Last Modified: | 04 Mar 2025 12:09 |
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