Corporate social responsibility and engagement: Commitment, mapping of responsibilities, and closing the loop

& Ihlen, Oyvind (2018) Corporate social responsibility and engagement: Commitment, mapping of responsibilities, and closing the loop. In Johnston, K & Taylor, M (Eds.) The handbook of communication engagement (Handbooks in Communication and Media). John Wiley & Sons, United States of America, pp. 133-147.

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Description

This chapter explores engagement in relation to corporate social responsibility (CSR), and highlights why engagement is not only seen as a foundational concept to CSR, but is necessary for CSR to succeed. Specifically, this chapter draws on the existing literature to highlight three forms of engagement in relation to CSR—commitment, mapping of responsibilities, and closing the loop. Conceptualizations of engagement in relation to each of the forms are presented, whereby engagement is referred to as a state, process, and/or orientation. The chapter concludes by highlighting challenges associated with engagement in relation to CSR, as well as future agendas based on the forms of engagement presented in this chapter, and new directions in CSR research.

Impact and interest:

27 citations in Scopus
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ID Code: 127469
Item Type: Chapter in Book, Report or Conference volume (Chapter)
ORCID iD:
Hurst, Breeorcid.org/0000-0003-1577-647X
Measurements or Duration: 15 pages
DOI: 10.1002/9781119167600.ch10
ISBN: 978-1-119-16749-5
Pure ID: 33313176
Divisions: Past > QUT Faculties & Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Consult author(s) regarding copyright matters
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Deposited On: 13 Mar 2019 00:02
Last Modified: 04 Mar 2025 12:09