Towards a framework for innovation in retailing through social media
Torres de Oliveira, Rui, Indulska, Marta, Steen, John, & Verreynne, Martie-Louise (2020) Towards a framework for innovation in retailing through social media. Journal of Retailing and Consumer Services, 54, Article number: 101772 1-13.
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Description
Retail firms are increasingly using social media for purposes other than traditional marketing, such as innova- tion. Yet, while the innovation literature has established the benefits of involving customers in the development of products/services through open innovation, the role of social media in innovation is not well understood. Accordingly, we investigate how social media drives innovation in retail businesses. Using data from 414 firms, we find that social media positively relates to radical and incremental innovation, mediated by multiple digital channels and moderated by digital capabilities. Consequently, we propose a social media dynamic capabilities framework to guide future research and innovation in retail business.
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| ID Code: | 129461 | ||
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| Item Type: | Contribution to Journal (Journal Article) | ||
| Refereed: | Yes | ||
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| Measurements or Duration: | 13 pages | ||
| Keywords: | Digital Capabilities, Innovation, Multi-Channel, Retail, Social Media | ||
| DOI: | 10.1016/j.jretconser.2019.01.017 | ||
| ISSN: | 0969-6989 | ||
| Pure ID: | 40810791 | ||
| Divisions: | Current > Research Centres > Centre for Future Enterprise Current > Research Centres > Australian Centre for Entrepreneurship Research Past > QUT Faculties & Divisions > QUT Business School Past > Institutes > Institute for Future Environments Current > QUT Faculties and Divisions > Faculty of Business & Law Current > Schools > School of Management ?? australian-centre-for-entrepreneurship ?? |
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| Funding Information: | This work was supported by The Australian Research Council , Discovery Project No: DP160100602 . | ||
| Copyright Owner: | Consult author(s) regarding copyright matters | ||
| Copyright Statement: | This work is covered by copyright. Unless the document is being made available under a Creative Commons Licence, you must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the document is available under a Creative Commons License (or other specified license) then refer to the Licence for details of permitted re-use. It is a condition of access that users recognise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to [email protected] | ||
| Deposited On: | 20 May 2019 22:57 | ||
| Last Modified: | 09 Aug 2025 05:13 |
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