Nonprofits and Communication Trends

Communication is an important element in devising, disseminating and pursuing the organisational goals for all organisations (Jones et al, 2004). It involves informing target audiences about frequent, timely and relevant information to members; listening about needs and what motivates those who fund these organisations; and staff interactions, who are responsive, knowledgeable and passionate about the organisation (MacMillan et al. 2005). Surveys were sent to sporting organisations as a way of interpreting their communication strategies between citizens, administration and non-profit associations. Not surprisingly, our findings suggest that many organisations think of communication as an after-thought. We believe that Internet and mobile phone technology will be most important for the growth of communication for many NFPs over the next decade.