Making the right stopover destination choice: The effect of assessment orientation on attitudinal stopover destination loyalty
Pike, Steven, Kotsi, Filareti, Mathmann, Frank, & Wang, Di (2021) Making the right stopover destination choice: The effect of assessment orientation on attitudinal stopover destination loyalty. Journal of Hospitality and Tourism Management, 47, pp. 462-467.
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81541123. Available under License Creative Commons Attribution Non-commercial No Derivatives 4.0. |
Description
This study investigates the interaction effect between previous stopover visitation and assessment orientation on destination loyalty. Using a quasi-experiment, benefiting from a sample of 200 travelers with a self-reported stopover experience in Dubai, it is found that travelers high in assessment orientation are more loyal to the destination. The effect of previous visitation on destination loyalty is enhanced for high assessors. This research is the first to apply regulatory mode theory to the stopover destination context in the destination marketing literature. From a practical perspective, destination marketers should segment potential visitors using assessment orientation and target on high assessors who have previously visited the stopover destination.
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| ID Code: | 209657 | ||||||
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| Item Type: | Contribution to Journal (Journal Article) | ||||||
| Refereed: | Yes | ||||||
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| Measurements or Duration: | 6 pages | ||||||
| Keywords: | Stopover; destination marketing; attitudinal loyalty; regulatory mode; assessment orientation; Dubai | ||||||
| DOI: | 10.1016/j.jhtm.2021.04.008 | ||||||
| ISSN: | 1447-6770 | ||||||
| Pure ID: | 81541123 | ||||||
| Divisions: | Current > Research Centres > Centre for Behavioural Economics, Society & Technology Current > QUT Faculties and Divisions > Faculty of Business & Law Current > Schools > School of Advertising, Marketing & Public Relations |
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| Copyright Owner: | 2021 The Authors. | ||||||
| Copyright Statement: | This work is covered by copyright. Unless the document is being made available under a Creative Commons Licence, you must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the document is available under a Creative Commons License (or other specified license) then refer to the Licence for details of permitted re-use. It is a condition of access that users recognise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to [email protected] | ||||||
| Deposited On: | 14 Apr 2021 02:54 | ||||||
| Last Modified: | 16 Jun 2025 18:09 |
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