Consumer Internet purchasing behaviour in Chile

& (2013) Consumer Internet purchasing behaviour in Chile. Journal of Business Research, 66(10), pp. 1791-1799.

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Description

Despite the potential for e-commerce growth in Latin America, studies investigating factors that influence consumers’ Internet purchasing behavior are very limited. This research addresses this limitation with a consumer centric study in Chile using the Theory of Reasoned Action. The study examines Chilean consumers’ beliefs, perceptions of risk, and subjective norms about continued purchasing on the Internet. Findings show that consumers’ attitude towards purchasing on the Internet is an influential factor on intentions to continue Internet purchasing. Additionally, compatibility and result demonstrability are influential factors on attitudes towards this behavior. The study contributes to the important area of technology post adoption behavior.

Impact and interest:

62 citations in Scopus
52 citations in Web of Science®
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546 since deposited on 06 Nov 2021
125 in the past twelve months

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ID Code: 218847
Item Type: Contribution to Journal (Journal Article)
Refereed: Yes
ORCID iD:
Bianchi, Constanzaorcid.org/0000-0002-9056-4699
Measurements or Duration: 9 pages
Keywords: attitude, consumer behaviour, internet
DOI: 10.1016/j.jbusres.2013.01.012
ISSN: 0148-2963
Pure ID: 32518461
Divisions: Past > QUT Faculties & Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Consult author(s) regarding copyright matters
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Deposited On: 06 Nov 2021 11:10
Last Modified: 14 Feb 2025 08:05