Against all odds? Exploring the role of game outcome uncertainty in season ticket holders' stadium attendance demand
Schreyer, Dominik, Schmidt, Sascha, & Torgler, Benno (2016) Against all odds? Exploring the role of game outcome uncertainty in season ticket holders' stadium attendance demand. Journal of Economic Psychology, 56, pp. 192-217.
Description
In this study we investigate the important but rather ambiguous role of game outcome uncertainty (GOU) in consumers’ demand for professional sports. Specifically, using a unique and strongly balanced panel data set containing information on individual physical attendance from 13,892 season ticket holders (STHs) of a German professional football club, we find evidence for a positive effect of GOU on two differing spectator decisions – both the decision to physically attend a game in the stadium and the decision on what time to enter the stadium, an aspect which has so far been neglected in the literature. Moreover, GOU seems to play an especially important role in the decision-making of one particular group: STHs with comparatively high coordination costs.
Impact and interest:
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| ID Code: | 221580 | ||
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| Item Type: | Contribution to Journal (Journal Article) | ||
| Refereed: | Yes | ||
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| Measurements or Duration: | 26 pages | ||
| Keywords: | Attendance, Consumer attitudes and behavior, Demand, Football, Game outcome uncertainty, Sports spectators | ||
| DOI: | 10.1016/j.joep.2016.07.006 | ||
| ISSN: | 0167-4870 | ||
| Pure ID: | 33055072 | ||
| Divisions: | Past > QUT Faculties & Divisions > QUT Business School Current > Schools > School of Economics & Finance |
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| Copyright Owner: | Consult author(s) regarding copyright matters | ||
| Copyright Statement: | This work is covered by copyright. Unless the document is being made available under a Creative Commons Licence, you must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the document is available under a Creative Commons License (or other specified license) then refer to the Licence for details of permitted re-use. It is a condition of access that users recognise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to [email protected] | ||
| Deposited On: | 06 Nov 2021 15:22 | ||
| Last Modified: | 05 Apr 2025 10:06 |
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