Refashioning a Passionate Manager: Gender at Work

Despite what has been historically recognized as the masculinity of the credentials required for successful business life, contemporary managers now face new challenges. They are required to be caring and relationship-oriented. The traditional masculine/feminine hierarchy of logic/emotion is being reshaped by the imperative to be 'passionate' in the workplace. This article argues that a new gendered truth plays an important part in the 'regime of truth' (Foucault, 1980, p. 131) that shapes current organizational life. This truth, championed by feminists to distinguish women's contribution to social life, forms part of our understanding of what it means to be a successful manager. To achieve success in the current environment managers must be, not just rational, but passionate about their work. The article provides readings of a range of texts to establish the centrality of gender and its relationship to contemporary postmodern discourses about change and difference in management practice. The article articulates both some of the new freedoms and constraints for managers. It also elaborates some of the mechanisms whereby this gendered truth reconfirms the traditional masculine/feminine hierarchy.