Tourism marketing for small businesses
Pike, Steven (2018) Tourism marketing for small businesses. Goodfellow Publishers, United Kingdom.
Description
Small tourism businesses form the majority of the employment opportunities within the tourism industry. However, many texts seem to overlook this significant sector of the industry and focus instead on the larger multinational companies. This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world and links academic theory with real world practice illustrated via international case studies.
Impact and interest:
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These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.
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| ID Code: | 238340 | ||
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| Item Type: | Book/Report (Book) | ||
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| Measurements or Duration: | 256 pages | ||
| Keywords: | Marketing performance, Marketing strategy, Small business, Tourism branding, Tourism marketing | ||
| ISBN: | 978-1-911396-36-9 | ||
| Pure ID: | 33297086 | ||
| Divisions: | Past > QUT Faculties & Divisions > QUT Business School Current > Schools > School of Advertising, Marketing & Public Relations |
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| Copyright Owner: | Consult author(s) regarding copyright matters | ||
| Copyright Statement: | This work is covered by copyright. Unless the document is being made available under a Creative Commons Licence, you must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the document is available under a Creative Commons License (or other specified license) then refer to the Licence for details of permitted re-use. It is a condition of access that users recognise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to [email protected] | ||
| Deposited On: | 03 Mar 2023 05:10 | ||
| Last Modified: | 07 Feb 2025 16:45 |
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