The role of trust and distrust in risk and safety communication
Mehta, Amisha, Tyquin, Ellen, & Bradley, Lisa (2024) The role of trust and distrust in risk and safety communication. In Sellnow, Timothy L. & Sellnow, Deanna D. (Eds.) Communicating Risk and Safety. De Gruyter Mouton, Berlin, Germany, pp. 529-550.
Description
Risk and safety communication needs to be designed around the crucial elements of trust and distrust. During events, information and disinformation can come from a variety of sources, using multiple channels, and with a variety of speeds. There can be both trust and distrust in some or all of these components. Understanding how trust and distrust occurs allows for the development of the best communication strategy. This chapter discusses trust and the under-examined concept of distrust in the context of risk communication. Relevant theories and models related to trust and distrust are described, demonstrating their application for research and practice. A case study is provided, examining trust in flood warnings in order to suggest ways that communication can be designed to maximize trust. It concludes with a discussion of changing landscapes for risk and safety communication, including suggested responses to related challenges and opportunities.
Impact and interest:
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| ID Code: | 247684 | ||||||
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| Item Type: | Chapter in Book, Report or Conference volume (Chapter) | ||||||
| Series Name: | Handbooks of Communication Science | ||||||
| ORCID iD: |
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| Measurements or Duration: | 22 pages | ||||||
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| Keywords: | Distrust, Risk communication, Safety, Trust, Trust dimensions | ||||||
| DOI: | 10.1515/9783110752427-028 | ||||||
| ISBN: | 978-3-11-075235-9 | ||||||
| Pure ID: | 165528595 | ||||||
| Divisions: | Current > Research Centres > Centre for Future Enterprise ?? 1469140 ?? Current > QUT Faculties and Divisions > Faculty of Business & Law Current > Schools > School of Advertising, Marketing & Public Relations Current > Schools > School of Management Current > QUT Faculties and Divisions > Faculty of Science |
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| Copyright Owner: | Consult author(s) regarding copyright matters | ||||||
| Copyright Statement: | This work is covered by copyright. Unless the document is being made available under a Creative Commons Licence, you must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the document is available under a Creative Commons License (or other specified license) then refer to the Licence for details of permitted re-use. It is a condition of access that users recognise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to [email protected] | ||||||
| Deposited On: | 02 Apr 2024 00:53 | ||||||
| Last Modified: | 04 Aug 2025 04:33 |
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