Audience and market foresight: Trends and foresight in digital media, Volume 1 - state of the art
Flew, Terry, Collis, Christy, Luck, Edwina, Bruns, Axel, Jackson, Margaret, O'Donnell, Jonathan, Tsai, Mimi, & Shelly, Martia (2009) Audience and market foresight: Trends and foresight in digital media, Volume 1 - state of the art. Smart Services CRC Pty Ltd, Australia.
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31866957. Available under License Creative Commons Attribution No Derivatives 4.0. |
Description
This report provides an overview of trends in digital media over the period from 2009-2015. It applies scenario analysis to provide foresight on macro trends in the economy, politics, society and culture that will impact upon digital media market development in Australia, and the prospects for growth in online and digital media industries. It considers developments in the diffusion of innovations in advertising and marketing, mobile media, user-created content, and legal issues for consumersengaging in online transactions.
Impact and interest:
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| ID Code: | 28560 | ||||||||
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| Item Type: | Book/Report (Commissioned Report) | ||||||||
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| Measurements or Duration: | 42 pages | ||||||||
| Keywords: | `digicult', consumer behaviours, digital culture, market foresight, online media, user-created content | ||||||||
| Pure ID: | 31866957 | ||||||||
| Divisions: | Past > QUT Faculties & Divisions > QUT Business School Past > QUT Faculties & Divisions > Creative Industries Faculty Past > Institutes > Institute for Creative Industries and Innovation Current > Schools > School of Advertising, Marketing & Public Relations Current > Research Centres > Law and Justice Research Centre Past > Research Centres > Smart Services CRC |
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| Copyright Owner: | Consult author(s) regarding copyright matters | ||||||||
| Copyright Statement: | This work is covered by copyright. Unless the document is being made available under a Creative Commons Licence, you must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the document is available under a Creative Commons License (or other specified license) then refer to the Licence for details of permitted re-use. It is a condition of access that users recognise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to [email protected] | ||||||||
| Deposited On: | 12 Nov 2009 04:43 | ||||||||
| Last Modified: | 07 Feb 2025 16:12 |
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