Exploring Chinese consumer's perceptions of using new mobile technology: A qualitative study
Song, Jinzhu, Drennan, Judy, & Andrews, Lynda (2009) Exploring Chinese consumer's perceptions of using new mobile technology: A qualitative study. In Luxton, S (Ed.) Proceedings from the Australia and New Zealand Marketing Academy Conference 2009. Promaco Conventions Pty Ltd, Australia, pp. 1-8.
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Description
This study examines the case of Chinese consumer's intention to adopt the upcoming mobile technology, 3G. The qualitative study involved 45 in-depth intervie3ws undertaken in three major Chemise cities to explore what perceptions, beliefs and attitudes will influence their decisions about adopting 3G. Perceived beliefs about using 3G technology were found to be important determinants. Additionally, there was evidence of influences from their social network that could motivate the adoption behaviour, as well as influence from the secondary information sources, such as the media and the Internet. Finally, some constraints were identifies that may inhibit Chinese consumers' adoption of this technology.
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| ID Code: | 30162 |
|---|---|
| Item Type: | Chapter in Book, Report or Conference volume (Conference contribution) |
| Measurements or Duration: | 8 pages |
| Event Title: | Australian and New Zealand Marketing Academy Conference |
| Event Dates: | 2009-11-30 - 2009-12-02 |
| Event Location: | Australia |
| ISBN: | 1 86308 160 7 |
| Pure ID: | 31887763 |
| Divisions: | Past > QUT Faculties & Divisions > QUT Business School Current > Schools > School of Advertising, Marketing & Public Relations |
| Copyright Owner: | Copyright 2009 Please consult the authors. |
| Copyright Statement: | This work is covered by copyright. Unless the document is being made available under a Creative Commons Licence, you must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the document is available under a Creative Commons License (or other specified license) then refer to the Licence for details of permitted re-use. It is a condition of access that users recognise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to [email protected] |
| Deposited On: | 03 Feb 2010 07:24 |
| Last Modified: | 27 Jul 2025 08:39 |
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