Australia's brand equity as a tourism destination for Latin American consumers
Bianchi, Constanza & Pike, Steven (2009) Australia's brand equity as a tourism destination for Latin American consumers. In Luxton, S (Ed.) Proceedings from the Australia and New Zealand Marketing Academy Conference 2009: Sustainable Marketing and Management. Promaco Conventions Pty Ltd, Australia, Western Australia, Bateman, pp. 1-8.
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| ID Code: | 30247 | ||||
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| Item Type: | Chapter in Book, Report or Conference volume (Conference contribution) | ||||
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| Measurements or Duration: | 8 pages | ||||
| Event Title: | Australian and New Zealand Marketing Academy Conference | ||||
| Event Dates: | 2009-11-30 - 2009-12-02 | ||||
| Event Location: | Australia | ||||
| ISBN: | 1 86308 160 7 | ||||
| Pure ID: | 31889211 | ||||
| Divisions: | Past > QUT Faculties & Divisions > QUT Business School Current > Schools > School of Advertising, Marketing & Public Relations |
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| Copyright Owner: | Copyright 2009 [please consult the authors] | ||||
| Copyright Statement: | This work is covered by copyright. Unless the document is being made available under a Creative Commons Licence, you must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the document is available under a Creative Commons License (or other specified license) then refer to the Licence for details of permitted re-use. It is a condition of access that users recognise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to [email protected] | ||||
| Deposited On: | 04 Feb 2010 22:26 | ||||
| Last Modified: | 04 Mar 2025 04:06 |
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