Channel blurring and consumer expectations : evidence in Chile
Bianchi, Constanza & Mena, Joaquin (2006) Channel blurring and consumer expectations : evidence in Chile. In The Ist Association for Consumer Research Latin American Conference, 2006-01-06 - 2006-01-06.
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Description
An important trend in Chilean retailing industry is the increase in channel blurring. This investigation attempts to identify the relevant store attributes for different retail formats (grocery, department store, drug store, and home improvement). Do consumer store attribute saliency vary for different retail formats? Interviews identified twelve salient store attributes for the different retail formats. Survey results showed differences in store attribute saliencies for consumers when shopping at different formats. Seven of the twelve variables showed significant differences across formats. However, two attributes were relatively important for all four retail formats: product quality and responsiveness of employees.
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| ID Code: | 32048 | ||
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| Item Type: | Contribution to conference (Paper/Presentation) | ||
| Refereed: | No | ||
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| Keywords: | Channel Blurring, Chile, Consumer expectations | ||
| Pure ID: | 57217784 | ||
| Divisions: | Past > QUT Faculties & Divisions > QUT Business School | ||
| Copyright Owner: | Copyright 2006 [please consult the authors] | ||
| Copyright Statement: | This work is covered by copyright. Unless the document is being made available under a Creative Commons Licence, you must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the document is available under a Creative Commons License (or other specified license) then refer to the Licence for details of permitted re-use. It is a condition of access that users recognise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to [email protected] | ||
| Deposited On: | 03 May 2010 23:59 | ||
| Last Modified: | 08 Feb 2025 05:13 |
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