An investigation of market segmentation theory and its impact on effective fundraising
Scott, Margaret (2001) An investigation of market segmentation theory and its impact on effective fundraising. Queensland University of Technology, Brisbane, QLD. [Working Paper]
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Description
This paper presents the findings of an indepth study into the effects and success of marketing segmentation, target marketing and fundraising. Organisations are constantly seeking new ways and more efficient means to raise funds so that they can fulfill their objectives. These organisations review and evaluate their resources to gain competitive advantage and increased fundraising success...
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| ID Code: | 50004 |
|---|---|
| Item Type: | Working Paper (Working Paper) |
| Series Name: | Working Paper No. CPNS1 |
| Refereed: | No |
| Keywords: | fundraising, market segmentation theory |
| ISBN: | 186435559X |
| Pure ID: | 57093719 |
| Divisions: | ?? 1180201 ?? Past > QUT Faculties & Divisions > QUT Business School ?? acpns-180201 ?? |
| Copyright Owner: | Copyright 2001 Queensland University of Technology |
| Copyright Statement: | This work is covered by copyright. Unless the document is being made available under a Creative Commons Licence, you must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the document is available under a Creative Commons License (or other specified license) then refer to the Licence for details of permitted re-use. It is a condition of access that users recognise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to [email protected] |
| Deposited On: | 30 Apr 2012 23:38 |
| Last Modified: | 20 Feb 2025 13:04 |
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