Challenges and opportunities in the journey of the design-led innovation champions
Matthews, Judy, Bucolo, Savatore, & Wrigley, Cara (2012) Challenges and opportunities in the journey of the design-led innovation champions. In Rieple, A, Bohemia, E, & Liedtka, J (Eds.) Leading Innovation Through Design: Proceedings of the DMI 2012 International Research. Design Management Institute (DMI), United States, pp. 759-766.
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Description
The purpose of this study is to deepen our knowledge and understanding of the challenges faced by design champions in proposing and applying design methods and insights in existing firms. This study investigates the early stages of the journey of the design champions as they incorporate design into operational and strategic conversations and practices, and their progress in mastering these challenges as opportunities in a firm context. Little research on this topic has been reported, yet it is of growing interest as more firms turn to design-led innovation to shape their strategies and practices. Interviews with design champions were used to investigate first hand the experience and reflections the many challenges provide. Findings from the study provide some early insights that can be extended through further research.
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| ID Code: | 53946 | ||
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| Item Type: | Chapter in Book, Report or Conference volume (Conference contribution) | ||
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| Measurements or Duration: | 8 pages | ||
| ISBN: | 978-0-615-66453-8 | ||
| Pure ID: | 32293202 | ||
| Divisions: | Past > QUT Faculties & Divisions > QUT Business School Past > QUT Faculties & Divisions > Creative Industries Faculty Current > Schools > School of Management |
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| Copyright Owner: | Copyright 2012 [please consult the author] | ||
| Copyright Statement: | This work is covered by copyright. Unless the document is being made available under a Creative Commons Licence, you must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the document is available under a Creative Commons License (or other specified license) then refer to the Licence for details of permitted re-use. It is a condition of access that users recognise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to [email protected] | ||
| Deposited On: | 03 Oct 2012 22:26 | ||
| Last Modified: | 13 Feb 2025 20:28 |
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