Experience sharing
Chen, Tom, Drennan, Judy, & Andrews, Lynda (2012) Experience sharing. Journal of Marketing Management, 28(13 - 14), pp. 1535-1552.
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57703.pdf. |
Description
This conceptual paper continues the dialogue advancing the understanding of co-creation of value aligned to the actor-to-actor worldview (Vargo & Lusch, 2011), and builds on the work of Grönroos (2011) and Ramaswamy (2011). We introduce an effort-centric lens that interprets value as embedded in experience that is derived from individual efforts expended in co-creation processes. We conceptualise experience sharing' as a value creation effort for the direct benefit of others,value-in-experience' as an effort-based meaning of value creation, and value initiators' as actors who performexperience sharing'. In turn, we put forward an integrated framework to expand our understanding of `co-creative' interpretation of service provision.
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| ID Code: | 57703 |
|---|---|
| Item Type: | Contribution to Journal (Journal Article) |
| Refereed: | Yes |
| Measurements or Duration: | 18 pages |
| DOI: | 10.1080/0267257X.2012.736876 |
| ISSN: | 1472-1376 |
| Pure ID: | 32380892 |
| Divisions: | Past > QUT Faculties & Divisions > QUT Business School Current > Schools > School of Advertising, Marketing & Public Relations |
| Copyright Owner: | Consult author(s) regarding copyright matters |
| Copyright Statement: | This work is covered by copyright. Unless the document is being made available under a Creative Commons Licence, you must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the document is available under a Creative Commons License (or other specified license) then refer to the Licence for details of permitted re-use. It is a condition of access that users recognise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to [email protected] |
| Deposited On: | 28 Feb 2013 23:07 |
| Last Modified: | 21 Feb 2025 10:41 |
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