Insight into the pain customer : how to improve the value proposition for community pharmacy
Mortimer, Gary (2012) Insight into the pain customer : how to improve the value proposition for community pharmacy. In Australian Pharmacy Professional Conference (APP 2012), 2012-03-08 - 2012-03-11.
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MS Powerpoint 2007
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APP2012_Powerpoint_Gary_Mortimer_14th_Feb.pptx. |
Description
- Shoppers Profiles- Are Grocery Shoppers any different to Pharmacy Shoppers? 2. Awaking the Sleeping Giants- Supermarkets push into OTC Medicines 3. Price versus Value for Money- What’s the Difference? Value and Perceived Quality 4. Consumer Decision Making Process- The Pharmacists ‘Trump’ Card
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| ID Code: | 77739 | ||
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| Item Type: | Contribution to conference (Paper/Presentation) | ||
| Refereed: | No | ||
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| Keywords: | Community Pharmacy, Pain Customer, Value Proposition | ||
| Pure ID: | 57267017 | ||
| Divisions: | Past > QUT Faculties & Divisions > QUT Business School | ||
| Copyright Owner: | Copyright 2012 The Author | ||
| Copyright Statement: | This work is covered by copyright. Unless the document is being made available under a Creative Commons Licence, you must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the document is available under a Creative Commons License (or other specified license) then refer to the Licence for details of permitted re-use. It is a condition of access that users recognise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to [email protected] | ||
| Deposited On: | 16 Oct 2014 22:04 | ||
| Last Modified: | 08 Feb 2025 05:48 |
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