Destination marketing: Essentials, 2nd Edition
Pike, Steven (2016) Destination marketing: Essentials, 2nd Edition. Routledge, United Kingdom.
Description
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing DMOs and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new 2nd Edition has been revised and updated to include: • new slim - lined 15 chapter structure • new chapters on Destination Competitiveness and Technology • new and updated case studies throughout including emerging markets • new content on social media marketing in destination marketing organisations and sustainable destination marketing • additional online resources for lecturers and students including PPT’s, test bank and video links. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
Impact and interest:
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| ID Code: | 238339 | ||
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| Item Type: | Book/Report (Book) | ||
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| Measurements or Duration: | 344 pages | ||
| Keywords: | Destination branding, Destination image, Destination marketing organisations, Destination marketing organizations, Tourism destinations | ||
| ISBN: | 978-1-13-891291-5 | ||
| Pure ID: | 32971752 | ||
| Divisions: | Past > QUT Faculties & Divisions > QUT Business School Current > Schools > School of Advertising, Marketing & Public Relations |
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| Copyright Owner: | Taylor & Francis | ||
| Copyright Statement: | This work is covered by copyright. Unless the document is being made available under a Creative Commons Licence, you must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the document is available under a Creative Commons License (or other specified license) then refer to the Licence for details of permitted re-use. It is a condition of access that users recognise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to [email protected] | ||
| Deposited On: | 03 Mar 2023 05:10 | ||
| Last Modified: | 07 Feb 2025 16:39 |
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