?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=The+importance+of+individual+difference+%3A+examining+anthropomorphic+tendency+and+consumer+responses+to+spokes-characters&rft.creator=Letheren%2C+Kate+R.&rft.subject=anthropomorphism&rft.subject=spokes-characters&rft.subject=anthropomorphic+tendency&rft.subject=personality&rft.subject=experimental+design&rft.description=This+thesis+comprised+a+series+of+online+experiments+to+examine+the+influence+of+an+individual's+level+of+anthropomorphic+tendency+on+responses+to+spokes-characters.+It+finds+that+an+individual's+level+of+anthropomorphic+tendency+does+influence+their+responses+to+some+types+of+spokes-characters.+Further%2C+those+with+high+anthropomorphic+tendency+tend+towards+being+younger+and+more+creative+in+their+thinking.+This+research+contributes+to+anthropomorphic+tendency+theory%3B+specifically+it+addresses+how+this+tendency+operates+in+a+marketing+context+and+thereby+aids+practitioners+seeking+to+utilise+such+characters+in+achieving+positive+business+outcomes.&rft.publisher=Queensland+University+of+Technology&rft.date=2014&rft.type=Thesis&rft.format=application%2Fpdf&rft.relation=https%3A%2F%2F2.zoppoz.workers.dev%3A443%2Fhttps%2Feprints.qut.edu.au%2F74727%2F24%2F74727.pdf&rft.rights=free_to_read&rft.relation=Letheren%2C+Kate+R.+(2014)+The+importance+of+individual+difference+%3A+examining+anthropomorphic+tendency+and+consumer+responses+to+spokes-characters.+PhD+thesis%2C+Queensland+University+of+Technology.&rft.id_number=https%3A%2F%2F2.zoppoz.workers.dev%3A443%2Fhttps%2Feprints.qut.edu.au%2F74727%2F&rft.identifier=QUT+Business+School%3B+School+of+Advertising%2C+Marketing+%26+Public+Relations