Personal Information
Organización/Lugar de trabajo
Mexico City Area, Mexico Mexico
Ocupación
Directora de UX at Scotiabank
Sector
Technology / Software / Internet
Acerca de
Bachelor degree in Fine Arts and a Master in Information Technologies Applied on Education, have dedicated my professional life to two things: learning and teaching. After a year as a newspaper illustrator, I became an active participant during the dotcom era as part of a web design startup. Ever since, I’ve been committed to the culture of understanding the user as a starting point in solving business challenges.
For the past fifteen years I have focused in the development of user experiences through innovation and design thinking methodologies, collaborating with companies such as BBVA Bancomer, Google, Cervecería Cuauhtémoc, CEMEX and Daimler; as well as impulsing the creative energy ...
Etiquetas
diseño
business
ux
selene
cedim
educacion
evaluacion
español
negocio
canvas
business model canvas
experiencia de usuario
webdesign
user centered
cx
experience
user experience
experiencias
negocios
design
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