Martial Guermonprez

Very proud to launch our first in depth FIFA World Cup 2026™ insights report on SportBusiness (link in the comments) The FIFA World Cup 2026™ is set to redefine sports sponsorship – and brands that understand the real rules of the game will own 2026. The North American sports and entertainment market has long been a trailblazer in commercial innovation, sponsorships and activations – and now, the world’s largest sporting event meets the world’s largest economy. EMW Global’s FIFA World Cup 2026™ Insights report provide a comprehensive analysis: 🏟️ The official sponsorship structure – tiers, rights, and how to actually maximise them. 💰 Host city opportunities – where local activations will drive disproportionate ROI. 🛡️ IP protection & anti-ambush measures – why this regulatory landscape will shape every marketing move. 🎯 The North American market canvas – cultural nuances, fan psychographics, and how brands can speak the right language in each host nation. 💡 ROI-focused strategies – aligning your brand with the world stage while leveraging digital and media reach. 📖 The first in-depth insights released now – link in the first comment.   LINK to part 1 of full report in the comments:

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Genius Sports has locked up a deal with another top European soccer league ✅ The London-based company has partnered with Lega Serie A A to deliver official data and streams to sportsbook partners for betting purposes via its BetVision platform ⚽ ➡️ Full story: https://lnkd.in/eZgKsveh

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Sportway acquires Sportall to accelerate D2C streaming growth Today we’re excited to share that Sportway has acquired Sportall, the Paris-based sports tech company behind several best-in-class direct-to-consumer video platforms and white-label apps. This move strengthens our position as a leading live sports streaming enabler, adds premium fan-engagement tools, and expands our footprint across multiple sports and federations. Why Sportall? Sportall powers standout products including FIA WEC TV (official app of the FIA World Endurance Championship and 24 Heures du Mans), Futsal Zone (FFF’s D1 Futsal platform), and Athlé TV (Fédération Française d’Athlétisme), and works with clients such as Fight Nation, World Lacrosse, ANOC, World Squash, IFAF, and Fédération Française de Natation. What changes now? Sportall will operate as a subsidiary of Sportway France. Its white-label OTT platforms and mobile apps—including Sportall TV, a highly scalable, no-code, multi-tenant video platform—will integrate seamlessly with Sportway’s D2C services active in 15+ countries. From our leadership “Following the great success we’ve had with French ice hockey, we’re thrilled to expand our footprint in France through this strategic acquisition. Sportall’s innovative D2C technology and relationships across the French sports ecosystem perfectly complement Sportway’s global streaming platform.” — Jonas Persson, Founder & Chairman, Sportway Media Group “By combining our strengths, we can uniquely address rights holders’ needs and create new growth opportunities for our clients.” — Daniel Franck, Co-founder & CEO, Sportway “We’re proud to join Sportway Media Group. Their resources and global network, paired with our team’s skills and technology, unlock truly innovative end-to-end solutions for ambitious federations and event organizers.” — Thierry Boudard, Founder & President, Sportall “This is a major milestone for Sportway in France. Beyond the tech, Sportall’s talented team has built premium products widely recognized by the French media and digital industries.” — Marco Gonzalez, CEO, Sportway France #Sportway #Sportall #SportwayMediaGroup #SportsTech #OTT #D2C #LiveStreaming #AI #FanEngagement #France #WECTV #Futsal #AthleTV  

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International Sports Marketing: Principles and Perspectives This book provides a comprehensive overview of sports marketing on a global scale, covering both fundamental principles and regional applications. It is divided into three parts: 1. Principles of International Sports Marketing • Introduces the evolution of sports marketing from traditional, supply-oriented approaches to modern, demand-driven strategies. • Defines sports marketing as both marketing of sports (promoting sports products/services by sports organizations) and marketing with sports (using sports as a marketing tool by non-sports companies). • Highlights unique characteristics of sports marketing, such as dual consumption (active and passive), associative competition among sports entities, high public perception, and the balance between profitability and sporting success. • Discusses the academic debate on whether sports marketing is a subset of general marketing or an independent discipline, concluding that it applies general principles but requires sport-specific approaches. 2. Sports Marketing Around the World • Analyzes regional practices and market maturity in Western/Eastern Europe, Russia, Asia, Australia, North America, South America, and Africa. • Shows how factors like cultural differences, league structures, resource availability, and major sporting events (e.g., Olympics, FIFA World Cup) influence marketing strategies. • Identifies underdeveloped regions in sports marketing (e.g., Middle East, some African countries) due to lack of resources or academic development. 3. Future of International Sports Marketing • Discusses lessons corporate management can learn from sports, such as teamwork, competition, and performance measurement. • Provides a forward-looking outlook emphasizing globalization, commercialization, digital transformation, and the growing importance of emerging markets. Key Takeaways: • Sports marketing has evolved into a global, highly professional field requiring specialized knowledge. • Success in sports marketing depends on understanding unique market characteristics, fan behavior, and cultural contexts. • There is a dual role of sports in marketing, both as a product to be sold and a powerful medium to market other products. • Emerging markets and mega-events are shaping the future landscape of international sports marketing. • Corporate management can gain valuable insights from sports regarding brand building, customer engagement, and strategic competition.

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𝗔𝗻𝗼𝘁𝗵𝗲𝗿 𝗺𝘂𝗹𝘁𝗶-𝗰𝗹𝘂𝗯 𝗳𝗼𝗼𝘁𝗯𝗮𝗹𝗹 𝗴𝗿𝗼𝘂𝗽 𝗲𝗺𝗲𝗿𝗴𝗲𝘀 The Friedkin Group is formalizing its sports ambitions. Their new multi-club platform, Pursuit Sports, will oversee:   🇮🇹 AS Roma (Serie A)   🏴 Everton Football Club (Premier League)    🇫🇷 AS Cannes Football (French 4th tier) The move reflects a growing trend in global football, turning ownership into portfolio management. Dan Friedkin said the platform aims to "elevate and empower world-class sports organizations" by leveraging scale, resources, and expertise across its clubs. The group has tapped Dave Beeston (ex-Fenway Sports Group, ex-Clearlake) as CEO, signaling a data-driven, private equity-flavored approach to operations. Multi-club ownership enables talent synergies, financial efficiency, and commercial leverage. But it also raises questions about identity, local loyalty, and competitive fairness. With fans already protesting Friedkin’s stewardship at Roma, Pursuit’s next moves will be closely watched on and off the pitch. #PrivateEquity  #SportsBusiness  #EuropeanFootball #SportsInvestments

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What Salomon's Strong Growth Could Mean for Amer Sports Investors? A question I asked to the Industry analysts after yesterday's Q2 results publication and compiled with the help of A.I. (not a buy/sell advice though) ... and this is the result! 👍 "Amer Sports (Arc'teryx, Salomon, Wilson) just crushed Q2 with 23% growth to $1.24B, led by Salomon's exceptional performance. Surprisingly, the stock dropped 5% on earnings day due to geopolitical concerns—creating a potential opportunity. Wall Street Consensus (AI-analyzed): - Current price: $35.74 - Average analyst target: $39.70 (+11%) - Range: $30-50 ($30 bear case, $50 bull case) - Long-term target: $75 by 2029 (+110%) Why It Could Rise: 1. Premium Pricing Power: Arc'teryx commands $500-800 for jackets vs competitors' $200-300. Salomon created the outdoor sneaker category—hugely popular with younger consumers. 2. Direct-to-Consumer Shift: 44% of sales now direct (vs retail), grew 40% this quarter. Higher margins, better control—think Apple Stores vs carrier stores. 3. Asia Explosion: China +42%, APAC +45%. Only 5% of Chinese urban residents do outdoor activities in a $25B market. Key Risks: - High valuation (97x P/E ratio)  - 75% dependent on Arc'teryx/Salomon - China tariff exposure (30%) Realistic Scenarios: - Conservative: $39-41 (+10-15%) in 12-18 months - Optimistic: $47-50 (+30-40%) if Asia/DTC accelerates - Bull case: $75 by 2029 if they dominate premium outdoor Bottom Line: Salomon found the sweet spot between performance gear and lifestyle fashion. If outdoor recreation keeps growing and these brands stay cool, 10-40% upside looks realistic. But this is a premium-priced stock expecting perfection. Great for believers in the "gorpcore" trend and outdoor lifestyle growth, but expect volatility." #AmerSports #OutdoorBrands #AIStockAnalysis #Investment #RocketGrowth #ProudOfBelonging2Salomon

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