Omry Man

I interviewed 22 solopreneurs in Israel making 0-₪30k/mo in the last 72 hours. Here are the surprising things I learned: CONTEXT After leaving my marketing role at Aleph (an $850mm venture fun), I’ve been building my founder-led branding agency to $1M in revenue. Our clients are CEOs / execs backed by top funds including Tiger, Insight, Bessemer and Sapphire Ventures. This journey has taught me insane lessons about: • Packaging & pricing psychology • Positioning & building offers • Sales frameworks & outreach • Overcoming faulty beliefs And for the past year, I've done 3-5 consulting sessions each month at $350/hr for solopreneurs who want to scale. But knowledge shouldn't just flow one way. Solopreneurs in Israel have SO MUCH to teach each other. That's why I'm hosting this workshop for soloprenuers in Israel who want to 3-5x their income in 2025. I did these 22 interviews to select 8. 7 SURPRISING PATTERNS 1/ PRICING MINDSET IS HOLDING ALMOST EVERYONE BACK 90% of solopreneurs I interviewed have artificial price ceilings. They try charging ₪3k, get rejected, and decide "the market won't pay more." Meanwhile competitors charge 3-4x for the SAME service. Truth: It's not a market ceiling. It's a "tolerance to rejection" ceiling. 2/ NOBODY CAN ARTICULATE THEIR VALUE Me: "Why should a client pay you more?" Them: "I write good blog posts" STOP. No one cares about your blog posts. They care about revenue and growth. Stop selling services. Start selling unlocked outcomes and solved problems. 3/ YOUR "LEAD GEN PROBLEM" IS ACTUALLY A VALUE PROBLEM "I need more leads" is the #1 complaint I heard. But when I dug deeper with those same people: - They're getting calls - They're having conversations - But no one is buying That's not a lead gen problem. That's a value (articulation?) problem. 4/ SYSTEMS > HUSTLE The people making ₪35k+/month aren't working 2x harder than those making ₪17k. They've built: - Clear SOPs for deliverables - Step-by-step processes - Schedules to maximize deep work 5/ MOST "NICHES" AREN'T ACTUALLY NICHES "I help businesses with their marketing" is NOT a niche. The people crushing it have ridiculously specific niches: - "I help B2B SaaS founders in cyber build GTM content" - "I design logos for fintech startups" Specificity = Premium pricing. 6/ THE STARTUP OBSESSION IS KILLING PROFITABILITY So many talented people are chasing VC validation rather than building profitable businesses. One person literally told me "I'd rather raise a seed round than make ₪50k/month." Lol. One path leads to freedom, the other to 90% failure. (But I guess you wanted status, not wealth, anyways 🤦‍♂️ ) 7/ YOUR BIGGEST BOTTLENECK IS PROBABLY YOUR FAULTY BELIEFS The most successful people weren't necessarily the most talented. They were the ones willing to: - Charge 2-3x market rates - Say NO to bad-fit clients - Put themselves out there HYPE FOR THIS (pic: with my biz coach Nicolas Cole in Arizona last month)

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Founders often ask: Is it worth moving your startup to the U.S.? Here’s the short answer: Yes, if you're serious about becoming a unicorn. Let’s look at the facts. Over 50 Israeli-founded unicorns are now headquartered in the U.S. That’s more than in Israel itself. These companies include Wiz, HoneyBook, Papaya Global, and others. They didn’t just move — they exploded after relocating. Why? Because the U.S. offers scale that no other ecosystem can match. Bigger checks. Faster follow-ons. More aggressive valuations. It’s not just Israel. Startups from India and the UK also dramatically increase their unicorn odds after relocating. In 2024, 58% of global unicorns were based in the U.S. And 70% of them had at least one immigrant founder. So the message is clear: If you’re building something big, the U.S. is still the best launchpad. It’s tough to move. But staying might be tougher in the long run. What’s holding you back?

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Marketing SHOULD be fun ✨ Aviv Canaani went from VP of Marketing to CRO at Datarails over four years. During that time, the company grew 10X and flipped from 95% outbound to 95% inbound. All while having fun with their audience So... How do you balance brand vs performance? Aviv's POV for you: Most B2B companies treat brand and performance as competing budget items. Aviv unified them under one revenue leader. When you own both marketing spend and sales outcomes, the incentives align. They saw THIS shift happen after the 2022 market crash. Outbound meetings held steady but close rates dropped. Inbound leads converted at much higher rates because those prospects already knew the brand and came in with intent. Brand building makes performance channels work better. But... Aviv's brand building looks nothing like traditional B2B Datarails runs ads featuring Kim Kardashian memes to sell FP&A software to CFOs. They create content with creators from Fiverr. They post jokes on LinkedIn. The head of growth came from mobile gaming, not enterprise software. The thesis is simple: You're selling to humans, not corporations CFOs scroll IG and watch funny videos just like everyone else. Playing it safe is the biggest risk because safe content gets ignored. The key is balance. Datarails pairs scroll stopping content with deep thought leadership. They run a podcast called FP&A Today with over 500,000 downloads. They share data driven insights and interview finance leaders. They give their audience BOTH entertainment and substance. Just like Tiesto. Aviv's team includes people from B2C backgrounds for that exact reason. They produce high volumes of video content, test what works, and feed the algorithms. His prediction for the next phase is that marketing becomes even more human. He's already seeing more sponsored posts from people rather than company pages. Customers talking about products. CEOs and CMOs building personal brands. AKA... Be more human. Have fun with your audience This is the way ✌️ P.S. Make sure you give Aviv a follow!

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