Every morning, a few thousand baskets leave a few hundred farms and make their way to the city. Not to be wrapped in layers of plastic. Not to sit under cold lights in storage rooms waiting to be “standardised.” They travel straight to your homes… graded, sorted and handpickd... enroute! where someone asks for just enough beans for today’s lunch, the bhindi that snaps when it’s fresh, and the tomato that knows its destiny is tonight’s curry. Because at Handpickd, fresh has never meant stored. It has never meant standardised. It has always meant PERSONAL. And today, that belief finds new strength: we’ve raised $15M in Series A funding, led by Bertelsmann India Investments & Titan Capital and an unwavering support of our existing investors. The path we’ve chosen isn’t the easy one. Zero inventory. Zero plastic. Zero waste. Every order handpickd, every delivery a commitment of personalisation. Its new. Its unchartered. But it’s the only path that lets us stay true to what we believe.. that fruits & veggies, unlike FMCG or any other factory made product, deserves to be treated differently - uniquely! We’d like to thank our key pillars: our customers who remind us that fresh is personal, our team who make the impossible look effortless, and our investors who believed in a different way forward. The journey is long, but the direction is clear: every basket that we deliver is 'meri waali quality', a promise of match-making, one that’s only getting stronger, brighter, and juicier!! 🍅 🥕 🍇 Read the full story here : https://lnkd.in/dUze6hhX
About us
Handpickd is a one-of-a-kind matchmaking platform for fruits and vegetables that customers love and use frequently. We’re building a zero-forecasting, zero-inventory, zero-warehousing model that solves for wastage while ensuring the freshest produce possible. Pesticide-free and plastic-free produce are added feathers in our offering. Our mission: to reduce wastage, rebuild trust in freshness, and disrupt India’s largest and most frequent consumption category — at scale and profitably.
- Industry
- Consumer Services
- Company size
- 11-50 employees
- Headquarters
- Gurugram
- Type
- Privately Held
- Founded
- 2024
Locations
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Primary
Get directions
Gurugram, IN
Employees at Handpickd
Updates
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Grateful to have Titan Capital Winners Fund join us on this journey. 🙏 Your belief in our mission strengthens our resolve to make Handpickd the most trusted, local, and sustainable way India buys fresh produce. 🌱
Handpickd has 𝗿𝗮𝗶𝘀𝗲𝗱 $𝟭𝟱𝗠 𝗦𝗲𝗿𝗶𝗲𝘀 𝗔, by Bertelsmann India Investments and participation from Titan Capital 𝗪𝗶𝗻𝗻𝗲𝗿𝘀 𝗙𝘂𝗻𝗱! India’s first zero-stock fresh commerce startup is redefining how households get their fruits and vegetables, pesticide-free, plastic-free, hyper-personalised, and delivered straight from farm to home in under 7 hours. We are proud to continue backing Anant V. Goel, Nitin Gupta, Sahil Madan and the entire Handpickd team as they reimagine the supply chain for freshness, quality, and sustainability at scale. Congratulations to the founders and the team on this milestone - onwards and upwards 🚀 Kunal Bahl | Rohit Bansal | Shiv Kapoor | Vrinda Gupta | Vatsal Singh #TitanBacked #FundingNews #FreshCommerce
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A big thank you to Bertelsmann India Investments for believing in our vision of bringing the mandi to every doorstep. 🙏 With your support, we’ll continue to scale Handpickd’s zero-stock model — delivering fresher produce, reducing waste, and building a sustainable fresh commerce ecosystem. 🌱
Just in- 𝐎𝐮𝐫 𝐅𝐫𝐞𝐬𝐡𝐞𝐬𝐭 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐘𝐞𝐭! BII leads $15 Mn Series A investment in Handpickd! Founded in 2024 by Anant V. Goel (co-founder, Milkbasket), Nitin Gupta, and Sahil Madan, Handpickd is India’s first ‘𝘻𝘦𝘳𝘰-𝘴𝘵𝘰𝘤𝘬’ fresh commerce startup! Fresh fruits and vegetables make up an $80B category within India’s $600B grocery market (ET Report, 2021), a segment where customers still show quality and trust concerns. That’s why Handpickd also introduces “𝘩𝘺𝘱𝘦𝘳-𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭𝘪𝘻𝘢𝘵𝘪𝘰𝘯”: where customers can specify exactly how they want their produce (in terms of ripeness, sweetness, crunch etc.). As Anant shares, “𝐈𝐭'𝐬 𝐚 𝐦𝐚𝐧𝐝𝐢 𝐚𝐭 𝐲𝐨𝐮𝐫 𝐝𝐨𝐨𝐫𝐬𝐭𝐞𝐩!” Speaking of our investment in Handpickd, Rohit Sood, Partner, BII, mentions, “With consumers getting so many goods and services at a click of a button, quality fruits and vegetables still remains a pain point. With Handpickd, we believe Anant, Nitin and Sahil have found the right model to service this segment and create a lasting brand. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐫𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐥𝐨𝐯𝐞 𝐟𝐨𝐫 𝐇𝐚𝐧𝐝𝐩𝐢𝐜𝐤𝐝 𝐢𝐬 𝐭𝐡𝐞 𝐡𝐢𝐠𝐡𝐞𝐬𝐭 𝐰𝐞 𝐡𝐚𝐯𝐞 𝐬𝐞𝐞𝐧 𝐚𝐦𝐨𝐧𝐠𝐬𝐭 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬!” As Handpickd uses the newly raised capital to expand across geographies and enhance technology and talent pool, 𝐰𝐞’𝐫𝐞 𝐩𝐫𝐨𝐮𝐝 𝐭𝐨 𝐩𝐚𝐫𝐭𝐧𝐞𝐫 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞𝐦 𝐢𝐧 𝐡𝐞𝐥𝐩𝐢𝐧𝐠 𝐈𝐧𝐝𝐢𝐚 𝐞𝐚𝐭 𝐟𝐫𝐞𝐬𝐡, 𝐚𝐧𝐝 𝐞𝐚𝐭 𝐛𝐞𝐭𝐭𝐞𝐫! Pankaj Makkar Vaani Malik Naman Wadhwa Link in comments to read more! #consumer #internet #commerce #perishables #fruits #zeroInventory #BII #BertelsmannIndiaInvestments #Investmentannoucement #Newinvestment #Handpickd #Nutrition #FreshFruits #EatFresh #StayHealthy #Health
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Fresh, Healthy, & Hassle-Free – Just the Way You Like It! At Handpickd, we bring you the freshest, pesticide-free produce, & ensure quality and nutrition in every bite. Whether you prioritize goodness, farm-fresh quality, doorstep convenience, or affordability, we believe fresh choices should fit every lifestyle. Vote now & drop your thoughts in the comments! #FreshChoices #HealthyLiving #Handpickd
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India vs Pakistan – It’s more than just a match, it’s an emotion! 🇮 What better way to celebrate India’s six-wicket victory than with fresh, juicy, and ripe fruits from HandpickEd? Indulge in nature’s sweetness and fuel your celebrations with the best handpicked produce. Because just like cricket, good health and good food go hand in hand! Congratulations to Virat Kohli for his sensational knock! Order now and make this victory even sweeter! #IndiaVsPakistan #TeamIndia #CelebrationTime #ViratKohli #Handpickd #EatFresh #StayHealthy
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