Thursday last week was an incredible day with Dansk Annoncørforening at their event 'Smart Marketing in 2026'. 💡 One of the most inspiring moments was hearing Pernille Vinther Jacobsen Friese share Arla Foods’ AI journey. Arla has truly been a first mover— as one of our first Danish clients to embrace AI and setting the standard for others to follow. 🙏 At Kantar, we’re proud to be part of Arla’s journey as a trusted partner, delivering powerful AI solutions like Kantar Live, Dip & Dive, and Link AI. The event also featured thought-provoking perspectives on how AI is shaping marketing in 2026 from: - OMD with Peter Loell & Anders Mikkelsen - manifōld AI with Peter Kastrup-Misir - Kantar Media with Dennis Christensen Plus, Coop’s Peter Tromholt-Qwist gave us a nuanced view on insourcing processes and decision-making. AI isn’t the future—it’s here now. And we’re ready to help brands unlock its full potential. 👉 Want to explore how Kantar and AI can elevate your marketing strategy? Let’s talk. Contact Mette Kjær #AI #MarketingInnovation #Kantar #Arla #DataDriven #KantarLive #LinkAI #DipAndDive #DanskAnnoncørforening #BrandGrowth
About us
Kantar is the world’s leading AI-native marketing data and analytics business and an indispensable brand partner to the world’s top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why, and how to shape the marketing strategies that shape their future.
- Website
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http://www.kantar.com
External link for Kantar
- Industry
- Market Research
- Company size
- 10,001+ employees
- Headquarters
- London, England
- Type
- Privately Held
- Specialties
- market research, consulting, insights, analytics, health research, polling, surveys, brand tracking, media effectiveness, audience measurement, brand strategy, customer experience, and innovation
Locations
Employees at Kantar
Updates
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Antes mesmo de o Natal chegar, somos bombardeados com a mudança das músicas nas lojas – Mariah Carey e Simone descongelando alguns dos seus maiores sucessos – e as montanhas de panetones e chocotones nos supermercados. A Kantar Brasil acaba de lançar um relatório analisando comunicações de fim de ano para entender como as marcas têm se comunicado no Natal e quais são os pontos de atenção para quem deseja se destacar. Clique no link para baixar o material: https://loom.ly/YUEh9So [Eng.] Even before Christmas arrives, we’re bombarded by the change of the soundtrack in every store —Mariah Carey defrosting some of her biggest hits — and the mountains of panettones in the supermarkets. Kantar Brazil has just released a report analysing adds released during the holiday season to understand how brands have been engaging at Christmas and what key points brands should pay attention to if they want to stand out. Click the link to download the report: https://loom.ly/YUEh9So
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As synthetic data becomes a more integral part of research practice, its value will depend on how responsibly it is governed and deployed. With the right ethical guardrails, regulatory compliance, and ongoing vigilance around privacy and fairness, synthetic data can be a strategic asset, enabling innovation while protecting consumer trust. To learn more, you can download the definitive guide to synthetic data boosting: https://loom.ly/Jg4I39o
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In our recent webinar, Stephen Mitchell, Head of Customer Performance Insight & Reporting, at award-winning bank, Nationwide Building Society, explains how CX success starts with understanding what truly drives customer experience, looking through the customer’s eyes to uncover both functional and emotional drivers that shape how people feel. Learn how Nationwide redefined what customer experience means in financial services, with a clear purpose and a commitment to “Simply Brilliant Service. A Modern Mutual: The Nationwide CX Success Formula 🎥 Watch the on-demand session now: https://loom.ly/XjmFrwk
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Watch the Media Reactions 2025 Hong Kong webinar on demand! For the first time, Hong Kong is featured in Kantar’s Media Reactions study — revealing how consumers and marketers perceive media channels and brands. Discover the insights shaping tomorrow’s strategies: ✅ Where marketers plan to invest ✅ Which media brands consumers trust ✅ How Gen AI and authenticity are redefining engagement ✅ APAC media trends and excellence 👉 Watch now: https://lnkd.in/eEPUE_MM 👉 Get the full meeting deck: Contact Kantar’s team at [email protected] Stay ahead of the curve and explore what’s next for Hong Kong’s media landscape! #MediaReactions #KantarInsights #MediaStrategy #MediaTrends #FutureOfMedia #MarketingLeadership
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🚨Only a few days to go until I-COM’s AI Council Exploratory Call. As co-chairs, we are looking forward to gathering the top minds in AI and analytics to explore how intelligent systems are reshaping the future of marketing. 🎙 Featuring: 🔹 Cynthia Vega – Global Analytics & AI, Kantar 🔹 Lyndsay Weir – Chief Analytics & Insights, Barilla Expect strategic insight, peer exchange, and a forward-looking conversation on what’s next. Join us at the frontier: https://loom.ly/kjrs0uA
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Happy Thanksgiving to our colleagues and clients in North America and those who are celebrating globally today🍂 We wish you a wonderful day fill with joy and gratitude. #WeAreKantar #LifeAtKantar
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Join Dr Nicki Morley as she sits down with Conny Kalcher, Group Chief Customer Officer at Zurich Insurance, to explore how the company is redefining customer experience through innovation, digital transformation, and the thoughtful use of AI. Discover how empathy, clear communication, and a relentless focus on customer needs are driving their journey, from revitalising the brand and launching service innovations to empowering employees with new tools and training. Listen to the full episode here: https://loom.ly/rhH76oQ
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Struggling to show the impact of customer experience on growth? You’re not alone. Many CX leaders face the same challenge: turning complex data into clear actions that impress stakeholders and drive results. This quick walkthrough shows how brands can move from questions to insights from just four days. What you’ll see: ✔ A fully automated approach to competitive CX benchmarking ✔ Intuitive dashboards with heat maps, charts, and key metrics ✔ Expert summaries that highlight what matters most for growth ✔ Tools like MDX Influence and Touchpoint Contribution to prioritise actions ExperienceEvaluator isn’t just about data, it’s about clarity, speed, and confidence. Request your demo today: https://loom.ly/BbHPpQs
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Kantar BrandZ projects the contribution of sustainability to the value of the Global Top 100 brands to reach a potential $2.7 trillion by 2040, if brands get sustainability right. Our latest guide reveals how leading brands are moving from asking ‘does sustainability drive growth?’ to ‘how do we make it happen?’, using evidence-based strategies tailored to their DNA and sector. Discover the 3 strategic unlocks for success: building a brand-specific business case, mastering category dynamics, and shaping a distinctive path to growth. Download the full booklet here: https://loom.ly/2JXTEUQ
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