About
An IIM-Ahmedabad alumnus.
Career spanning 28 year, in Sales, Marketing and Business…
Articles by Ajay
Activity
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Attention economy takes giant steps in India A great few days with Snap Inc. and WPP Media in Mumbai, launching their new 'Attention Advantage'…
Attention economy takes giant steps in India A great few days with Snap Inc. and WPP Media in Mumbai, launching their new 'Attention Advantage'…
Liked by Ajay Dang
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Met the co-founder of Benevolve Inc over dinner — and left with a fidget spinner that charges phones! Because why not? I recently caught up with the…
Met the co-founder of Benevolve Inc over dinner — and left with a fidget spinner that charges phones! Because why not? I recently caught up with the…
Liked by Ajay Dang
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That delightful itch.. #SevenUp #ManyToThank #TiltBrandSolutions
That delightful itch.. #SevenUp #ManyToThank #TiltBrandSolutions
Liked by Ajay Dang
Experience
Education
Honors & Awards
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Advertiser of the Year 2020
PrimeTime Awards - exchange4media
#PrimeTime awards 2020, 7th Edition, organised by exchange4media, announced the winners.
These awards honour the excellence in Television Advertising. These Awards is adjudicated by a Jury comprising of Industry Stalwarts. This year the Jury constituted of Marketing Heads and Country Heads from over 40 companies. These awards celebrate creative ideas beautifully imagined and brilliantly executed by brands, agencies and broadcasters.
There were many wins for UltraTech Cement…#PrimeTime awards 2020, 7th Edition, organised by exchange4media, announced the winners.
These awards honour the excellence in Television Advertising. These Awards is adjudicated by a Jury comprising of Industry Stalwarts. This year the Jury constituted of Marketing Heads and Country Heads from over 40 companies. These awards celebrate creative ideas beautifully imagined and brilliantly executed by brands, agencies and broadcasters.
There were many wins for UltraTech Cement including
Best Branded content on TV 🥇
Best use of Regional Entertainment Channel 🥇
Integration of Digital content with TV 🥇
Best Integrated TV Campaign 🥈
And the BIG one in the "Advertiser of the Year" -
Asia-Pacific Tambuli Awards | Best Integrated Digital Campaign
Tambuli Awards | Asia-Pacific
Awarded for HIT: Track the Bite App Campaign | Bronze
The Asia-Pacific Tambuli Awards honors brands that do good and do well -- the seamless integration of creativity + human good + results. Focus is on mainstream brand campaigns that celebrate humanity, inspire purpose, and deliver results.
Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.
http://tambuliawards.asia/2016-winners -
APAC Effie Awards
APAC Effie Awards
Awarded for HIT: Track the Bite App campaign | Category: Branded Utility | Bronze
Effie is the gold standard in marketing effectiveness and being awarded is indeed a huge acknowledgement and true testament to the results that your campaigns have delivered.
Organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, the Asia Pacific Effie Awards honours the region’s most outstanding marketing communication works that have proven results in meeting…Awarded for HIT: Track the Bite App campaign | Category: Branded Utility | Bronze
Effie is the gold standard in marketing effectiveness and being awarded is indeed a huge acknowledgement and true testament to the results that your campaigns have delivered.
Organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, the Asia Pacific Effie Awards honours the region’s most outstanding marketing communication works that have proven results in meeting strategic objectives.
http://www.apaceffie.com/apac-effie-press/2016/04/22/2016-apac-effie-awards-winners-announced#&panel1-1 -
Marketer of the Year – FMCG – Home Care
The International Advertising Association (IAA) India Chapter
The International Advertising Association (IAA) India Chapter recently announced the winners of the 4th edition of the IAA Leadership Awards at a glittering ceremony in Mumbai. The awards, presented by Hon’ble Union Minister of State for Home Affairs, Shri Kiren Rijiju, celebrated the achievements by some of the most creative and strategic minds from the streams of Marketing, Media and Advertising.
The awards recognize the achievements of diverse groups of individuals for their…The International Advertising Association (IAA) India Chapter recently announced the winners of the 4th edition of the IAA Leadership Awards at a glittering ceremony in Mumbai. The awards, presented by Hon’ble Union Minister of State for Home Affairs, Shri Kiren Rijiju, celebrated the achievements by some of the most creative and strategic minds from the streams of Marketing, Media and Advertising.
The awards recognize the achievements of diverse groups of individuals for their incredible contribution in designing path-breaking and high impact marketing initiatives to strengthen their respective brand’s promise and standing amongst consumers.
http://iaaindiachapter.org/Event.aspx?pn=IAA-Leadership-Awards-2016
http://www.exchange4media.com/advertising/raj-nayak-kumar-mangalam-birla-ashish-bhasin-and-josy-paul-among-top-winners-at-4th-iaa-leadership-awards_63688.html -
Silver | Best Newspaper Marketing Campaign | Asia Pacific & Middle East
World Association of Newspapers and News Publishers, WAN-IFRA
WAN - IFRA held it's 11th Asia Media Awards 2012 in Bali. It awarded the Silver award in the Best Newspaper Marketing Campaign to "No TV Day" campaign. The global organisation of the world’s press, represents more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries. The awards designated the best publications from Asia Pacific and the Middle East in seven different categories among over 650 entries received from 31 countries
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Star Award - Innovation
HT Media
Awarded for conceptualising and leading the execution of groundbreaking initiative : No TV Day
Recommendations received
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In emerging economies, upward mobility is both symbolic and performative. People don’t just seek progress, they also want to be seen progressing to…
In emerging economies, upward mobility is both symbolic and performative. People don’t just seek progress, they also want to be seen progressing to…
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