Ambika Sharma

PR is no longer just about storytelling—it’s about data, speed, and strategy. Deepshikha Dharmaraj, CEO, Burson Group India, shares with afaqs! the biggest shifts shaping 2025- from AI-driven content creation to the growing importance of reputation management. As attention spans shrink and the industry adapts to rapid change, brands must evolve or risk falling behind. Read the full article to explore what’s next for PR in an AI-powered world. Read here- https://lnkd.in/gEHGXFkh

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The Marketing Meet 2025 by Informa Markets India is back with an upskilling opportunity for its Designers & Marketers. With informative session on “Design Reimagined: How AI is Revolutionizing Creativity and Shaping the Future of Design” by Bhavesh Kosambia, Content Lead at WYP, Wonderlab, this edition promises to spark fresh creative thinking. He brings over 2 decades of creative excellence to the world of advertising and design. With a career spanning leading agencies like Publicis, FCB, and GREY, he has crafted compelling campaigns for renowned brands. A recipient of prestigious international accolades including Cannes Lions, One Show, and Spikes Asia, he has also served as a Design Jury member at the New York Festival. Bhavesh will decode how AI is not replacing designers—but empowering them. The session will explore how artificial intelligence is transforming ideation, personalization, and content creation. Informa Informa Markets Bhavesh Kosambia #InformaMarkets #InformaMarketsIndia #MarketingMeet2025 #MarketingExcellenceAwards2024 #Awards #ArtificialIntelligence #CustomerExperience #CustomerEngagement #Marketing #tradeshow #networking #exhibition #B2Bevents #conversations #connections #relationships

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Decades after having moved away from demographic segmentation to psychographic segmentation, many brands seem to be going back to demographic segmentations – with its obvious pitfalls. GenZ is clearly a demographic segment - people born between 1996 and 2010. So when brands just use GenZ slang as a surrogate for GenZ insights, its not going to get them too far. There is no escaping the need for a deep understanding of them, by cohort and by category - else be prepared to fail the vibe check by these folks. No cap! #GenZ #ConsumerInsight

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#PRConversation: Relationship between media & corp comm is not adversarial but symbiotic: Rajiv Banerjee In an exclusive interaction with Adgully, Rajiv Banerjee, Head of Communication – India & South Asia at Standard Chartered India Bank, shares insights on the evolving role of corporate communications. ✍ Anushka Jha Read More:https://lnkd.in/d5t_Ddy9

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India’s ₹3,500 Cr creator economy is expanding at full throttle, and we unpacked this in a very real and unfiltered way during the recent panel discussion at the MarTech Webinar by exchange4media. While the industry is scaling rapidly, it's also facing a hard truth—Quality is struggling to keep up. In the session (now up on YouTube - https://lnkd.in/gtwMMftm ), there was a whole discussion on Fake followers, real data and Ai, and everyone shared their expertise. I spoke about what the data has been quietly screaming for some time now. Honestly, we've been talking about this for quite a while, and it's encouraging to see that brands are starting to understand it. They’re finally getting their strategy right—some of the great brands we work with included. The data points remains - - Two out of three influencers have more than 50% fake or inactive followers - Around 84% of female beauty influencers have 70 to 80% male followers - India has become the largest generator of fake followers globally, ahead of Russia and Brazil We can’t afford to focus only on follower counts. I believe brands need to engage with real audiences and discussions like this will surely take it a step further. Thank you Brij Pahwa for moderating the session and for capturing the essence so well in the article. Dr. Sanjay Arora PhD | Rishi Jain | KlugKlug | Vaibhav Gupta | kajal gupta | Pramika Jm | Rina kakkar | Ruchika P. | Hetshree Kangad #martech #marketingstrategies #influencermarketing #creatoreconomy

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To Premiumise, Personalise! Jagdeep Kapoor, Founder & Director of Samsika Marketing Consultants writes in his regular column for the January 2025 issue of Businessindia Group Magazine that the enhancement of perceived value increases the premium that can be commanded by the Brand. According to Jagdeep Kapoor, personalised premium marketing, where brands add customised touches to their core product experience itself—beyond names and initials to photos, audio, video and even AR — significantly enhance the perceived value and justify higher prices. He observed this trend in full force in London on a market visit, where popular brands like M&M, Burberry and Hamleys of London offered personalised products particularly during festive seasons that commanded premium prices, despite no changes in quality, quantity, or size. The level of personalisation in this market is way beyond the usual engravings or initials, and extends well into the core product experience itself. For example, the most crowded part of Hamleys of London during the end of year festive period wasn't any other toy but the Build-A-Bear Workshop which had lines with about three hours of waiting, and parents standing patiently to personalise a teddy bear with the exact clothing, accessories, colours and look for their child. This extended to getting the teddy bear dressed in co-branded Harry Potter House robes and other costumes of the child's preference. Consumers were willing to pay more and wait longer for these customised items, as personalisation boosted self-esteem and provided a sense of exclusivity. The act of waiting to personalise enhanced the emotional value of the ultimate gift. Examples of such deep personalisation delivered on the spot to the customer in minutes included personalised wake-up audio messages to Hamleys of London children's alarm clocks and photos or initials on M&M chocolates for birthday parties and special events. Mr. Kapoor shares that in an age of generic and mass produced products and brands, these personal touches create emotional connections with the Brand and make it feel unique, leading to increased consumer satisfaction and loyalty. in effect, the product becomes a co-branded product between the company's Brand and your personal Brand. That is a pretty powerful 'collab'. He further shares that personalised premium marketing deeply integrated into the product experience itself is gaining traction globally where generic Brands have reached a saturation point. It is expected to expand in India as markets mature. He highlights that such a deep level of personalisation regardless of product category can elevate a brand’s image, increase consumer delight and boost sales.   The trend represents a powerful marketing tool where perceived value rises, and both mass and luxury brands command premiumised prices. Read Jagdeep Kapoor's full column about Premium Marketing Personalisation! in the Jan 2025 issue of Businessindia Group Magazine below:

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