Black Soda

We were pleased to bring our vision to the Visionaria – Adriatic Innovation Forum, where Giulia Mastropasqua represented Black Soda in a space dedicated to innovation and business growth. Every day, we help brands move beyond digital presence and generate measurable impact through a scalable model that blends data, creativity, and operational efficiency. Thank you SMAU for the invitation and the opportunity to contribute. We remain committed to turning every digital project into a sustainable growth path for both companies and people. #DigitalStrategy #Innovation #PerformanceMarketing #BlackSoda

"From search engines to conversation engines: GPT Ads are coming." OpenAI is preparing to launch GPT Ads: sponsored answers integrated directly into ChatGPT’s interface. No banners, no displays. Just AI-powered conversations connecting users and products in real time across Shopify, Etsy, and other marketplaces. This is the start of a new era in conversational advertising: a model that could redefine funnels, targeting, and digital acquisition. We believe the greatest impact will be in technical and functional industries like pharmaceuticals, construction, mechanics, and industrial design, where searches are driven by real, functional needs. Less so in aspirational industries like fashion and beauty, where emotion and brand identity still dominate. How will marketing strategies evolve when conversions happen inside a chat? The key will be data organization, intent understanding, and AI-driven personalization. Pro tip: get your data in order, you’ll thank yourself later.

Acquiring new customers is not a matter of luck, but of method. We identify the right prospects by analyzing behaviors, needs and contexts of action, with an approach that integrates data, creativity and human relationship. We focus on the quality of connections, not the quantity of contacts: because only then does the strategy become truly effective.

We’ll be at Digital 1to1 Italy Winter on October 1–2 in Baveno. Two days of 1to1 meetings, roundtables and networking with brands, retailers and top players in digital innovation. A full-immersion experience designed to connect curated decision makers and digital experts, with a focus on accelerating transformation in retail and e-commerce.

Fashion and Beauty: two sectors growing ever closer Black Soda will attend event Netcomm Forum on September 22nd in Milan to stay aligned with the latest market trends, connect with industry professionals, and continue shaping data-driven strategies that generate real impact for the brands we support. Because for us, innovation also means listening, learning, and building meaningful connections.

Every brand has its strengths. Our job is to recognize them, amplify them, and make them work better. Assessment is a strategic lens through which we observe your digital presence from every angle. Data, creativity, performance: everything is integrated to build a clear vision and an action plan that generates real value. Want to learn more about your business? Contact us

In an increasingly fragmented digital landscape, the ability to deliver relevant, timely, and high-performing campaigns at scale is no longer optional - it's foundational. At Black Soda, we see Paid Ads Automation as a strategic lever. By aligning automation with human insight, we help brands move from reactive optimization to proactive performance design. Interested in building a more agile, intelligent media strategy?Contact us.

At Black Soda, we believe that freedom, well-being, and effective tools are the real drivers of authentic growth, for both our team and the agency. Being people-oriented is a strategic choice. With the introduction of our Performance Improvement Management System, we’ve redefined standards and expectations, providing concrete tools to grow in a more conscious, strategic, and sustainable way. With the introduction of our Performance Improvement Management System, we’ve redefined our goals, providing concrete tools to grow in a more conscious, and sustainable way.

Every project needs focus, creativity, and the ability to truly listen. But even the most driven teams need time to pause, recharge, and open up to fresh inspiration. That’s why we’re taking a short break - not to stop, but to reset with new perspectives, renewed energy, and fresh ideas ready to shape into meaningful work. We’ll be back up and running on August 18.

Black Soda is a Performance Digital Agency with a team of professionals from international backgrounds and deep expertise in digital marketing. We partner with ambitious brands through data-driven strategies and optichannel solutions, focused on delivering tangible results: sales, leads, and visibility. How do we do it? By paying meticulous attention to data and sharing results with full transparency — always clear, simple, and easy to act on.