Federica Tremolada

Big WhatsApp news ! Over the past few years, we've developed the Updates tab within WhatsApp to be the best place to discover what's new, and today about 1.5 billion people view a Status or visit a Channel they follow every day. Today, we're announcing three new features for this tab, giving you more options for creators and businesses to discover, reach new people, and grow – right on WhatsApp and without interrupting their personal conversations. 📣 Channel subscriptions: A way for channel admins to build a business around their content 📈 Promoted channels: A new option for channel admins to reach new people and grow their audience 🚀 Status Ads: Giving businesses a new way to reach their audience directly on WhatsApp We have created these features in the most private way possible. Messages, calls, and personal statuses remain end-to-end encrypted, which means no one (not even WhatsApp) can see or hear them. Thus, for people who use WhatsApp only to chat with friends, family and colleagues, there is no change in the experience. These features are starting to roll out now, and as with all products, they will be made available gradually around the world. Learn more here: https://lnkd.in/dRCuh9Vt

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📣 Big news today from Meta for Business: We’re launching new tools for advertisers to guide our ads system and optimize for the results and conversions that are most valuable to them. For a deeper look into the future we’re building around measurement and value, see here: 👉 https://lnkd.in/eM9ZiQed

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AI is transforming the way we ask questions and find information. As we expand AI Mode to the EU, people can ask more questions, get helpful links to the web, and discover new content. Beyond this launch, we understand that publishers have questions about how AI is impacting them. We care passionately about the health of the web, and just as we have for more than 20 years, we will continue to work closely with the news industry through the AI era. Here is a snapshot of what we are already doing across Europe: 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 𝗮𝗻𝗱 𝗿𝗲𝘃𝗲𝗻𝘂𝗲: For more than two decades, we have helped publishers grow their audience and revenue through platforms like Google Search, YouTube, and our ad platforms. Our new AI features in Search are built to highlight the web, keeping links prominent and improving the user experience. We continue to send billions of clicks to all types of publishers and creators. 𝗜𝗻𝘃𝗲𝘀𝘁𝗶𝗻𝗴 𝗶𝗻 𝗻𝗲𝘄𝘀 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀: We pay over 1300 publications in Europe through Google News Showcase, our online news experience and licensing program, as well as over 5000 publications for Extended News Previews (ENP) under the European Copyright Directive. We’re funding new AI solutions through Journalism AI, supporting 35 projects across 22 countries to strengthen local journalism. We are also entering into agreements with publishers in Europe to explore and experiment with new types of product experiences designed specifically for the era of AI. 𝗘𝘅𝗽𝗹𝗼𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗼𝗳 𝗔𝗜: We're piloting experimental AI experiences to help publishers innovate. In NotebookLM, we are working with top publishers, like the Economist, to create featured notebooks that bring their journalism to life in new, interactive ways. We also provide AI-powered tools like Pinpoint, our research tool for journalists. 𝗨𝗽𝘀𝗸𝗶𝗹𝗹𝗶𝗻𝗴 𝗻𝗲𝘄𝘀𝗿𝗼𝗼𝗺𝘀 𝗳𝗼𝗿 𝗔𝗜: Through our Google News Initiative programs and key industry partnerships with FT Strategies and Journalism AI, we provide thousands of news partners with business training to build sustainable revenue models and strengthen their AI literacy. This year alone, we have trained over 9,000 news professionals through these initiatives in EMEA. As people gravitate to new AI experiences, we will continue to innovate and update our products to meet user preferences. At the same time, we will continue to work closely with the news industry, as we have always done. 

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Proactively safeguarding the online advertising ecosystem is critical. Our 2024 Ads Safety Report highlights the impact of Google's AI in achieving this mission. Key results include the removal of over 5 billion bad ads and the suspension of 39M+ malicious accounts – results driven by our advanced AI capabilities and dedicated enforcement teams. Explore the details of our AI-driven approach and comprehensive results: https://lnkd.in/dnreHekH

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🚀 Is 2025 the year for content discovery? 🎙️ In my recent interview with The Media Leader UK, I shared why I believe the next big shift in streaming is all about making content easier to find. With users spending over ten minutes searching—and many giving up entirely—platforms must rethink discovery to reduce churn and maximize engagement. 💡At Media Distillery, we’re tackling this with innovations like our Search and Discovery Suite and Preview Distillery, helping viewers seamlessly connect with the content they love. 📍I’ll be at NAB Show in Las Vegas next week—let’s chat if you want to dive deeper! 🎥 Watch the full interview here: https://lnkd.in/e_-UaU7R #TheMediaLeader #NABShow #Streaming #ContentDiscovery

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ESTsoft Corp. x ElevenLabs partnership announced! Our Cultural Intelligence Engine meets ElevenLabs' voice synthesis technology. We're not just translating languages. We're translating cultures. PERSO.ai now analyzes contextual cues, emotional undertones, and cultural references to make content sound authentically native across 70+ languages. Because meaning isn't just about words—it's about understanding. Over 50,000 minutes of content flow through our platform monthly. "We're not just solving content translation challenges. We're building the foundation for how global content will be created, shared and consumed during the next decade." - Sangwon Chung, CEO of ESTsoft "This partnership makes it possible to share content across cultures without losing what makes it meaningful. That's the real breakthrough: not just translation but understanding." - Mati Staniszewski, CEO of ElevenLabs 90% cost reduction. 70% faster production. Building a future where language is no longer a barrier to cultural connection.

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We connected AI to our data warehouse at Atolls. The real change? How our teams think. The Compound Effect in action: 📊 10x more questions Before: "Is this worth 3 days of analysis?" Now: "Let me check... and this... and this..." 🔄 Curiosity cascades One search trend → user behavior patterns → market opportunities → strategic decisions. What took weeks now takes minutes. 🤝 Silos dissolved Marketing, product, and operations exploring the same data, at the same time. No waiting. No meeting games. ⚡ Real-time strategy Teams learn and adapt daily, not quarterly. Weekly insights drive decisions that used to wait for monthly reports. The transformation isn't the tech. It's what happens when the gap between question and answer disappears. We're not just working faster. We're working differently. Read more, link in the first comment.

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