Stefano Masiero

Personalization doesn’t happen all at once, it’s a journey built step by step, grounded in data and guided by your audience. In our recent webinar, Giacomo Bernardi highlighted how Corriere della Sera built their personalization roadmap over five years, starting with a simple in‑site widget in 2019, moving through newsletter and CMS integration in 2020, launching a fully dedicated personalized page by 2023, and now refining every touchpoint with user feedback. Wherever you are in your journey — just beginning or already optimizing — we hope this real-world timeline helps you envision what’s possible, and inspires your next step. 💡 Watch this quick snippet to see how personalization evolved from content suggestions to immersive experiences, fueled by data and continuous iteration. #MediaInnovation #Personalization #DigitalRevenueOptimization #Piano

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🧩 “Start from the end and work your way back.” That’s the lesson Paolo Provinciali VP of Marketing Growth at LinkedIn learned solving mazes with his grandma — and it stuck. In a chat with Preeti Croke from @Analytic Partners, he shares how that simple trick shaped his approach to connecting brand + demand in a way that drives real business impact. 💡 Sometimes the smartest strategies start with childhood curiosity. 🎥 Watch the full conversation: https://lnkd.in/ef26chr8

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IntentGPT analyzes product feeds and conversion data at massive scale, processing 20M URLs and 238M products daily across 49 languages. Rather than generic targeting, its precision content matching uses GenAI to deliver measurable value across the entire funnel. The numbers speak for themselves: unparalleled scale meets intelligent contextual advertising that performs. Curious how it all works? Explore the Technology section on our website to see how IntentGPT is redefining contextual advertising for better performance: https://lnkd.in/dAn8Bdji #RTBHouse #IntentGPT #AdTech #ContextualAI #PerformanceMarketing

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With funnel explorations, you can gain valuable business insights that help you improve inefficient or abandoned customer journeys. By creating a custom visualization of your user's path, you can answer critical questions about their behavior and see where they drop off. Insights like: ↪️ How do prospects become shoppers and then buyers? 🔁 How do one-time buyers become repeat buyers? These insights helps you make data-driven decisions to optimize your funnels and grow your business 👉 https://goo.gle/4fHdA6O

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Optimizing your marketing spend is crucial for SaaS vendors. In the world of digital advertising, two models often stand out: Pay Per Click (PPC) and Pay Per Lead (PPL). But which approach truly maximizes your ROI? This video dives into the core differences, highlighting why paying for mere curiosity with PPC can lead to wasted budget. We share insights into how a PPL model, focusing on genuine buyer interest, consistently delivers superior conversion rates. At Software Finder, our experience confirms that qualified leads, rich with context about needs and pain points, drive significantly less ad spend and stronger results. Discover why Pay Per Lead is the strategic choice for vendors seeking real connections and scalable growth. #SaaSMarketing #PayPerLead #PPC #ROITips #VendorStrategy #SoftwareFinder #B2BMarketing #LeadGeneration

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LUISAVIAROMA says that it has transformed its marketing strategy and customer engagement through Twilio Segment, achieving improvement in return on ad spend (ROAS) on Meta platforms while improving operational efficiency Giacomo Vannucchi Samantha Richardson Full story here 👉 https://lnkd.in/eM-iZmXE

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