Valentina Dallavalle
Milano, Lombardia, Italia
3421 follower
Oltre 500 collegamenti
Informazioni
With a deep passion for the intersection of AI, technology, and creativity, I am a…
Attività
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The wait is over. We’ve just introduced Gemini 3, our most intelligent model yet. It’s designed to do one big thing: help you bring any idea to life.…
The wait is over. We’ve just introduced Gemini 3, our most intelligent model yet. It’s designed to do one big thing: help you bring any idea to life.…
Condiviso da Valentina Dallavalle
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I love our new 'Just Ask Google' holiday campaign that launched last week, featuring our first ✨fully AI-generated ad✨. Using Veo3 and other AI…
I love our new 'Just Ask Google' holiday campaign that launched last week, featuring our first ✨fully AI-generated ad✨. Using Veo3 and other AI…
Consigliato da Valentina Dallavalle
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Halloween is just around the corner! 🎃 If you're still looking for that perfect costume inspiration, let Gemini spark your creativity. I had the…
Halloween is just around the corner! 🎃 If you're still looking for that perfect costume inspiration, let Gemini spark your creativity. I had the…
Condiviso da Valentina Dallavalle
Esperienza
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Formazione
Altre attività di Valentina
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A new professional chapter begins. After 17 unforgettable years at Google, I’m excited to share that I’ve joined Frog, part of Capgemini Invent, as…
A new professional chapter begins. After 17 unforgettable years at Google, I’m excited to share that I’ve joined Frog, part of Capgemini Invent, as…
Consigliato da Valentina Dallavalle
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La curiosità è una delle forze più potenti del progresso. Lo credo da sempre, ancora di più da quando sono in Google. Pensate che ogni anno gestiamo…
La curiosità è una delle forze più potenti del progresso. Lo credo da sempre, ancora di più da quando sono in Google. Pensate che ogni anno gestiamo…
Consigliato da Valentina Dallavalle
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A truly inspiring experience collaborating with the amazing teams at EssilorLuxottica and Heidelberg Engineering – an unforgettable journey with…
A truly inspiring experience collaborating with the amazing teams at EssilorLuxottica and Heidelberg Engineering – an unforgettable journey with…
Consigliato da Valentina Dallavalle
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Juggling exams, essays, and a social life? 🤯 We get it. That's why we're bringing our best AI tools to university students across Italy, for…
Juggling exams, essays, and a social life? 🤯 We get it. That's why we're bringing our best AI tools to university students across Italy, for…
Condiviso da Valentina Dallavalle
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🎉 Creativity4Better 2025 has been such an inspiring flagship event for our industry—with remarkable participation, a #visionary keynote, and a…
🎉 Creativity4Better 2025 has been such an inspiring flagship event for our industry—with remarkable participation, a #visionary keynote, and a…
Consigliato da Valentina Dallavalle
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Big day today: AI Mode is now available in Italy 🔥 This is our most powerful AI-powered search experience: it combines more advanced reasoning and…
Big day today: AI Mode is now available in Italy 🔥 This is our most powerful AI-powered search experience: it combines more advanced reasoning and…
Condiviso da Valentina Dallavalle
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Iniziare questo viaggio in Lavazza Group come Chief Digital Transformation Officer è una #sfida che non avevo previsto, ma che accolgo con grande…
Iniziare questo viaggio in Lavazza Group come Chief Digital Transformation Officer è una #sfida che non avevo previsto, ma che accolgo con grande…
Consigliato da Valentina Dallavalle
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Why is Italy the world’s 8th economy but only 33rd in unicorn value? According to Luca de Angelis, Bocconi alumnus and newly appointed CEO of the…
Why is Italy the world’s 8th economy but only 33rd in unicorn value? According to Luca de Angelis, Bocconi alumnus and newly appointed CEO of the…
Consigliato da Valentina Dallavalle
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Impressionante! Ho appena testato un’immagine generata da AI e, credetemi, se non avessi avuto il prompt originale, non ci avrei mai creduto: sembra…
Impressionante! Ho appena testato un’immagine generata da AI e, credetemi, se non avessi avuto il prompt originale, non ci avrei mai creduto: sembra…
Consigliato da Valentina Dallavalle
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Emily Ketchen
What's especially exciting about how Lenovo is piloting our use of AI in programmatic advertising is how custom algorithms can empower us to reach the right customers at the right time, without sacrificing privacy or transparency. We believe this is AI done the right way — enhancing marketing efficiency, while delivering better outcomes for our customers. By working with innovators like Chalice AI, Scibids, and Seedtag, we're able to unlock more precise, personalized ad placements, and the results speak for themselves with a 270% increase in ROI on select campaigns. Rick Corteville and I spoke to Ad Age on this topic recently. Worth a read if you're interested in this subject: https://lnkd.in/gkZCUqjw
4 commenti -
gianandrea facchini
Today marks the launch of Auralyt, an innovative start-up dedicated to designing and developing products based on AI-driven applications to support data analysis, social intelligence, and insight generation. Building on the technology and expertise of Buzztech, Auralyt will operate on an international scale. The first product is already available today as a service: #AuraIndex, the analysis tool that enables brands and products to assess and manage their presence within AI platform search functions. Let's have a chat if you want to know more about Auralyt. #innovation #startup #data #dataanalysis #socialintelligence #socialmedia #socialmedialistening #datavisualization #AI #GenAI
18 commenti -
Martina Schiavello
Supermarket shelves are one of the most honest mirrors of consumer behavior. A quick grocery run turned into 45 minutes of shelf scanning and packaging analysis. (Yes, I walked out with cookies. No, I didn’t buy what I came in for.) What caught my eye: how legacy brands like Mulino Bianco are evolving, not just reacting to trends, but baking personalization into product and pack architecture. Today’s consumers aren’t just “health-conscious.” Their needs are ultra-segmented and include needs like: ▪️Functional ingredients ▪️High protein ▪️Gluten-free ▪️Dairy-free ▪️Vegan ▪️No sugar And brands are adapting in smart, layered ways: 🔷 Ingredient-forward innovation (chia, farro, oat, etc.) 🔷 Packaging architecture (clear color codes and sub-lines to signal need states) 🔷 Claim hierarchy that speaks to micro-audiences without overwhelming the eye Mulino Bianco may be a heritage brand, but its shelf presence is a case study in modern CPG adaptation, where pack = navigation and claims = choice architecture. This is what happens when brand legacy meets consumer specificity. 💡Here´s how to apply the same strategy: ➡️ Audit pack navigation: Can a shopper decode the product’s “job” in <3 seconds? If not, simplify the front-of-pack claim stack. ➡️ Clarify color logic: Lock color codes to need states (e.g., gluten-free, protein, fiber) and use them consistently across SKUs. ➡️ Tighten claim hierarchy: One hero claim, one support claim, one proof (ingredient or certification). Kill the rest. Bundle by need state: Build shelf or PDP bundles (e.g., “Gut Health,” “Protein Boost”) and measure attach rate + repeat. ➡️ Run a shelf test: A/B shelf talkers that tell a 7-word story (“Protein cookie, 12g, no added sugar”) and track add-to-basket lift. What’s one recent product that made you stop and think: “This is smart positioning”? #ConsumerTrends #FoodBranding #ProductStrategy #CPGInnovation #Personalization #RetailMarketing #GroceryInsights #PackagingDesign #BrandArchitecture
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