Jolt Capital’s Post

P. is refining and advertising the brand. E. (and his team) is pitching and selling the product. Because scaling companies is what we do, we know how a perfect symbiosis between marketing and sales is paramount at the growth stage. Jolt Capital being itself a scaleup, we are trying to eat our dog food. French novelist Jean Echenoz, who wrote an amazing book about Tesla (not the car, the Croatian physicist), once said that a story works if it combines a stator (an immutable core) and a rotor (moving parts that keep evolving). Raising a fund is similar. At Jolt, the former diplomat acts as the marketing stator, and the former banker is the accelerating sales rotor. It's a perfect fit. And the wheel is spinning like crazy. #sales #marketing #scaleup #deeptech #team #growthequity #privateequity #rotor #stator #echenoz #fund #investment #fundraising Philippe Perez / Eric Arnould