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        BUSINESS & ECONOMICS / Consumer Behavior

        Showing results 1-10 of 11

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        ‹12›
        Nudging

        Nudging

        Nudging

        by Riccardo Viale

        ISBN: 9780262544443

        Publisher: The MIT Press

        Pub Date: October 4, 2022

        How “nudges” by government can empower citizens without manipulating their preferences or exploiting their biases.
        Too Much Information

        Too Much Information

        Too Much Information

        Understanding What You Don’t Want to Know

        by Cass R. Sunstein

        ISBN: 9780262543910

        Publisher: The MIT Press

        Pub Date: February 15, 2022

        Bestselling author and recipient of the 2018 Holberg Prize, Cass R. Sunstein, explores how more information can make us happy or miserable, and why we sometimes avoid it—but sometimes seek it out.
        Reason and Less

        Reason and Less

        Reason and Less

        Pursuing Food, Sex, and Politics

        by Vinod Goel

        ISBN: 9780262045476

        Publisher: The MIT Press

        Pub Date: February 8, 2022

        A new, biologically driven model of human behavior in which reason is tethered to the evolutionarily older autonomic, instinctive, and associative systems.
        Good Ethics and Bad Choices

        Good Ethics and Bad Choices

        Good Ethics and Bad Choices

        The Relevance of Behavioral Economics for Medical Ethics

        by Jennifer S. Blumenthal-Barby

        ISBN: 9780262542487

        Publisher: The MIT Press

        Pub Date: August 3, 2021

        An analysis of how findings in behavioral economics challenge fundamental assumptions of medical ethics, integrating the latest research in both fields.
        Cognitive Choice Modeling

        Cognitive Choice Modeling

        Cognitive Choice Modeling

        by Zheng Joyce Wang and Jerome R. Busemeyer

        ISBN: 9780262044967

        Publisher: The MIT Press

        Pub Date: March 9, 2021

        The emerging interdisciplinary field of cognitive choice models integrates theory and recent research findings from both decision process and choice behavior.
        The Power of Experiments

        The Power of Experiments

        The Power of Experiments

        Decision Making in a Data-Driven World

        by Michael Luca and Max H. Bazerman

        ISBN: 9780262542272

        Publisher: The MIT Press

        Pub Date: March 2, 2021

        How organizations—including Google, StubHub, Airbnb, and Facebook—learn from experiments in a data-driven world.
        Deliberate Ignorance

        Deliberate Ignorance

        Deliberate Ignorance

        Choosing Not to Know

        Edited by Ralph Hertwig and Christoph Engel

        ISBN: 9780262045599

        Publisher: The MIT Press

        Pub Date: March 2, 2021

        Psychologists, economists, historians, computer scientists, sociologists, philosophers, and legal scholars explore the conscious choice not to seek information.
        Intermediate Microeconomic Theory

        Intermediate Microeconomic Theory

        Intermediate Microeconomic Theory

        Tools and Step-by-Step Examples

        by Ana Espinola-Arredondo and Felix Muñoz-Garcia

        ISBN: 9780262044233

        Publisher: The MIT Press

        Pub Date: October 27, 2020

        A short, rigorous introduction to intermediate microeconomic theory that offers worked-out examples, tools for solving exercises, and algebra support.
        Consumer Neuroscience

        Consumer Neuroscience

        Consumer Neuroscience

        Edited by Moran Cerf and Manuel Garcia-Garcia

        Foreword by Philip Kotler

        ISBN: 9780262036597

        Publisher: The MIT Press

        Pub Date: November 16, 2017

        A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services.
        The Interdisciplinary Science of Consumption

        The Interdisciplinary Science of Consumption

        The Interdisciplinary Science of Consumption

        Edited by Stephanie D. Preston, Morten L. Kringelbach and Brian Knutson

        Preface by Peter C. Whybrow

        Introduction by Stephanie D. Preston, Morten L. Kringelbach and Brian Knutson

        ISBN: 9780262027670

        Publisher: The MIT Press

        Pub Date: August 1, 2014

        Scholars from psychology, neuroscience, economics, animal behavior, and evolution describe the latest research on the causes and consequences of overconsumption.
        ‹12›

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