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Customer Portfolio Management
Creating Value with a Large Leaky Bucket of Customers
ISBN: 9780262049627
Publisher: The MIT Press
Pub Date: March 18, 2025
How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.
Consumer Neuroscience
ISBN: 9780262036597
Publisher: The MIT Press
Pub Date: November 16, 2017
A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services.
From Little's Law to Marketing Science
From Little's Law to Marketing Science
Essays in Honor of John D.C. Little
ISBN: 9780262029919
Publisher: The MIT Press
Pub Date: January 15, 2016
The legacy of a pioneer in operations research and marketing science.
Marketing the Moon
The Selling of the Apollo Lunar Program
ISBN: 9780262026963
Publisher: The MIT Press
Pub Date: February 28, 2014
One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.
Gurus and Oracles
The Marketing of Information
ISBN: 9780262016940
Publisher: The MIT Press
Pub Date: December 16, 2011
An examination of the information industry, from Reuters to Facebook, and the special characteristics of information and knowledge markets.
Niche Envy
Marketing Discrimination in the Digital Age
ISBN: 9780262701211
Publisher: The MIT Press
Pub Date: February 15, 2008
The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information.
Planning in Marketing
A Selected Bibliography
ISBN: 9780262630047
Publisher: The MIT Press
Pub Date: June 15, 1962
Customer Portfolio Management
Creating Value with a Large Leaky Bucket of Customers
ISBN: 9780262049627
Publisher: The MIT Press
Pub Date: March 18, 2025
How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.
Consumer Neuroscience
ISBN: 9780262036597
Publisher: The MIT Press
Pub Date: November 16, 2017
A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services.
From Little's Law to Marketing Science
From Little's Law to Marketing Science
Essays in Honor of John D.C. Little
ISBN: 9780262029919
Publisher: The MIT Press
Pub Date: January 15, 2016
The legacy of a pioneer in operations research and marketing science.
Marketing the Moon
The Selling of the Apollo Lunar Program
ISBN: 9780262026963
Publisher: The MIT Press
Pub Date: February 28, 2014
One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.
Gurus and Oracles
The Marketing of Information
ISBN: 9780262016940
Publisher: The MIT Press
Pub Date: December 16, 2011
An examination of the information industry, from Reuters to Facebook, and the special characteristics of information and knowledge markets.
Niche Envy
Marketing Discrimination in the Digital Age
ISBN: 9780262701211
Publisher: The MIT Press
Pub Date: February 15, 2008
The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information.
Planning in Marketing
A Selected Bibliography
ISBN: 9780262630047
Publisher: The MIT Press
Pub Date: June 15, 1962