Cint

Die Danone-Marke Alpro hat gemeinsam mit Teads eine datengetriebene Multi-Channel-Kampagne umgesetzt. https://lnkd.in/dUxK8myc

Thankful today — and every day — for our Cint community: our team, our customers, our partners, and all of you 🫶🏻

How did you get into the MRX industry? Did you know Restech and insights was a career option when you were in university? Or, did you stumble into your current career path on a happy accident like so many have? We are passionate about building this industry's future 🚀 Which is why we partnered with universities in India for an internship program built to create awareness of MRX among students and inspire the next generation of the workforce to consider pursuing a career in Restech. Congratulations to a brilliant class of interns! We hope the projects you worked on were equally as valuable to your learning and career development as the resources you created are to our team. A special thanks to Bharath Srinivasan, Sachin Thapliyal, Sahil Bhatia, and Smriti Dixit for managing the internship program and making it a success.

In a media landscape defined by new formats and shifting consumer behavior, effective measurement is key to confident decision-making. At an Advertising Week New York panel by Cint, our SVP, Commercial Strategy & Advanced Advertising Solutions, Neala Brown, discussed how Teads is extending established measurement frameworks to #CTV, helping marketers evaluate performance with the same rigor used for digital video. She joined Laura Manning of Cint, Sona Cederquist of SiriusXM Media, and Allison McDuffee of Roblox in the conversation. Check out the full recap on Cint’s blog for a closer look: https://lnkd.in/gGFSN5yi

We talk a lot about the seismic transformation the world of market research is currently undergoing. But what does this mean for panels specifically? Traditional approaches to panel management are now being challenged by evolving panelist expectations and the need for greater efficiency and engagement. "Exploring the past, present, and future of panels" features contributions from a variety of experts to delve into the heart of this shift, unpacking how modern methodologies are redefining the panelist experience and, in turn, the quality of insights. 💡Download the whitepaper today: https://lnkd.in/guKDWK-z

Last week MRS hosted a webinar featuring Cint's own Natasha Gay, Toluna's Marie Elisabeth Hense and Kantar's Marina Joshi to unpack research carried out across 13 countries to understand mobile optimization and best practice for online surveys. 🗝️ Key takeaways: Surveys compete with entertainment for attention: Researchers are not just competing against other surveys, but against highly addictive and engaging platforms. Survey design needs to be more creative and engaging to retain attention. Digital distractions cause drop-offs: A significant majority (62%) of respondents cited finding a different, more rewarding activity as a reason for dropping out, with this figure rising to 71% among the 25 to 44-year-old group. Incentives AND experience are both key to retention: The most popular reason for completing surveys was extra income, but 71% of respondents also felt that surveys were "more rewarding" than other distractions. The industry has an opportunity to leverage both financial incentives and compelling content. 💡If you missed hearing the illuminating discussion, Research Live digs deeper into the key takeaways here: https://lnkd.in/ehnP5Bp2

🏆Cint is proud to be ranked a 2025 top 20 most innovative supplier in the highly anticipated Greenbook GRIT Report. This comes as a testament to our company value: "innovation is in our blood", as we continue build a cutting-edge platform, baking AI into our product design - from accelerated and automated workflows to fighting bots with bots. Congratulations all the other companies on the list recognized at the forefront of insights innovation. Together we are shaping the future of Restech 🚀

In 2025, the world of measurement has been filled with excitement - challenges, opportunities, and monumental innovations - which are setting the stage for an equally exciting 2026. Join Cint Sr Director, Data & Measurement Christopher Pope and Digitas North America Vice President, Group Director, Data & Analysis Josh Lebovitz for a candid fireside chat reflecting on the challenges of this year and exploring what’s to come in the year ahead. You'll gain actionable insights for proving the tangible value of your agency’s services, discover how to transform your approach to data, and learn how to turn market uncertainty into a competitive advantage in the new year. 🙋♀️🙋♂️Count me in! Register here: https://lnkd.in/gjsJ28ti