Stravito

Ring any bells? Get the whole story. Access the full report – link in the first comment👇

Insight teams are facing a dangerous illusion: believing technology alone will elevate their influence while culture quietly erodes it. In this special episode of the Insighter's Club Podcast, recorded live at the Stravito Customer Summit in Paris, Stravito's own Ross Dempsey is joined by Seema Hope (VP of Insights at The Economist), Leo Moore (Senior Director, Category Strategic Insights & Analytics, Europe at Kellanova and Christopher Rastin (Head of Global Customer Research, E.ON as they discuss: 💡The hidden cultural blockers that undermine self-service platforms and knowledge hubs. 💡Why dynamic curation (not static libraries) is the new bar for insight democratization. 💡Where GenAI genuinely accelerates workflows and where it’s dangerously unreliable. 💡Why synthetic data could become the industry’s biggest ethical discussion. Tune in for an unfiltered, hard-hitting conversation that every insights leader needs to hear right now. 👉Link to the full episode in the first comment

‘Please please me’ is not what you say to a focus group. That’s why when Lavazza tested commercial LLMs like ChatGPT and faced a chorus of approval every time, they were skeptical. “They tended to please us with predictable insights,” said Simone Ballarini, Head of Consumer Insights & Business Intelligence. Lavazza needed decision confidence. They needed critical voices to tell them when things were , and crucially, when they weren’t  hitting the mark.  So they partnered with Stravito to build AI Personas grounded in curated insights and context. They emerged with a system that scales real consumer understanding safely, credibly, and with tangible impact ✅ Built by insights pros (and some great engineers) ✅ Rooted in vetted research so it’s all traceable ✅ Trusted by teams across the business to guide decisions that matter 👇 Read the AdAge article (link in the first comment) to learn more about how Lavazza and other leading brands are rethinking their approach to AI in insights.

What separates an insights team that informs from one that transforms? In our newest episode of The Insighter’s Club Podcast — recorded live at the Stravito Insights Summit — Ross Dempsey sits down with three trailblazing insights leaders: ✨ Seema Hope, The Economist ✨ Leo Moore, Kellanova ✨ Christopher Rastin, E.ON Together, they map out the exact levers modern insights teams need to pull to scale their impact: 🔹 KPI alignment 🔹 Process design that embeds insights early 🔹 Finance fluency to prove ROI 🔹 Internal PR to strengthen influence 🔹 Democratization without losing rigor (And that's just part 1! ) If you’re working to evolve your team from a “report factory” into a strategic co-pilot, this conversation gives you the blueprint. 🎧 Listen to the full episode (link in the first comment 👇)

Some stories are just too good not to share. We’ve been sharing how Simone Ballarini and his team at Lavazza Group are working with Stravito to build AI personas that don't just agree with you—they tell you the honest truth. And now, "Ad Age" has noticed. 👀☕🤖 Their recent story shows how Lucy, Lavazza Group’s AI brand persona built on Stravito, is helping teams move faster, think smarter, and get honest feedback rooted in real consumer insight (not generic AI optimism). If you’re curious about what truly useful AI looks like in marketing, get the scoop on our recent post Link in the first comment 👇

At TMRE and MRMW, one theme stood out: 💭 “We know AI has value—we just haven’t seen it clearly yet.” So instead of another demo, we brought out our LEGOs. Visitors built mini AI personas, hands-on, human and all over the place. Because the best personas aren’t off-the-shelf. They’re built from the insights you already have, designed to connect teams and consumers in real ways. (Lego) brick by brick, we’re turning AI from abstract to actionable, and helping insights teams reconnect with what really matters: weird, wild, wonderful people. Read the full story! Link below👇 #Insights #AI #MarketResearch #TMRE2025 #MRMW2025 #Stravito #AIPersonas

⭐ We’re excited to be named Tool of the Week by Silicon Canals! ⭐ The spotlight is on Stravito AI Personas, our conversational AI tool that helps insights and marketing teams test ideas, ads, and products directly with virtual consumer profiles. Because the sooner you start making smart, insight-backed decisions in your ideation process, the better the outcome. Thanks to Silicon Canals for recognizing how AI Personas helps teams move faster, reduce risk, and stay laser-focused on the consumer. 🔗 Link to the story in the first comment 👇

It's game on at #MRMW in Berlin today! That's nowhere more true than at Booth 6, where our visitors are giving Lego Personas new, sometimes weird and always wonderful dimensions. And for more transformational magic: 🪄 Be sure to catch some great storytelling this afternoon at 14:10 when Lavazza Group's Head of Business Intelligence and Consumer Insights, Simone B. joins Stravito's own Vignesh Swaminathan on stage to tell us how they bring data to life with AI Personas.

We were delighted to see Stravito AI Personas featured in SiliconANGLE! 📰 The article spotlights how AI Personas brings consumer segments to life — helping insights and marketing teams interact directly with their research, not just read it. That means being able to: Ask your personas real-time questions based on trusted data. Test ideas, messages, and hypotheses in minutes. Bring the consumer’s voice into every discussion, instantly. For teams under pressure to move faster without compromising quality, AI Personas reduces manual work and increases the impact of their insights. Read the full feature on SiliconANGL: 👉 https://ow.ly/365c50XnRev

Did you hear laughter and thundering applause last week in Las Vegas? That was Cargill's Cory Lommel bringing down the house at #TMRE when he joined our very own Stephanie Callisto on stage to share how Cargill is future-proofing insights management to power transformation. In case you missed the session and still want to see what it looks like when insights truly scale across a global enterprise, here are 4 takeaways worth bringing back to your team: 1️⃣ Break down silos: Cargill needed easier access to insights across functions and regions. 2️⃣ Centralize with AI: Their “Knowledge Hub,” powered by Stravito, connects 85,000+ reports to 4,500 users. 3️⃣ Cut duplication: 16 fewer repeat projects each year. 4️⃣ Save time, drive impact: 1,600 work hours saved monthly, and 86% of users say Stravito makes Cargill more customer-driven. Curious what this could look like in your organization? Let's talk! Link in the first comment 👇 #InsightsLeadership #Stravito #FutureOfResearch #AIForInsights #Cargill #KnowledgeManagement