Adriana Bozbiciu

Lauren Adams did not plan on a career in sales, let alone strategic account management. But along the way, she found that working with customers beyond the initial deal, focusing on long-term relationships and growth, was where she felt most excited. As a Strategic Account Manager at Funnel, she works with some of our largest customers, ensuring they maximise their impact and scale efficiently. In this post, she shares her journey, the different sales roles at Funnel, and what makes working with high-value accounts so rewarding. Read the full post 🔗 https://lnkd.in/drtSEgy4

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What’s better than AI-powered selling? 👉 AI powered by real-time buyer behavior. 👈 GetAccept now feeds live Deal Room & Contract insights into HubSpot, meaning Breeze AI can finally act on what your buyers are really doing. Smarter insights. Faster deals. Less guesswork. Read more 👉 https://lnkd.in/dHFb2Vib

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Stop obsessing over close-lost deals and focus on your best customers instead. Marketing and product teams spend so much time dissecting why they lost deals. And sure, close-lost interviews are be valuable, but they shouldn’t always be your main main focus. Because at the end of the day, would you rather win back bad-fit customers or go find 100 more of your best ones? Close-won interviews are one of the most underrated ways to fuel growth. They help answer: - Who is actually the best fit for your product? - Why did they pick you (and why did they almost not)? - What triggered them to start evaluating solutions in the first place? - What concerns do they still have even after choosing you? - How did the sales experience shape their decision? Your best customers hold the answers to more wins. Go talk to them. Drew Giovannoli 🐙, Founder of Buried Wins breaks this down on our most recent podcast episode. It's live now – just search Exit Five or B2B Marketing with Dave Gerhardt.

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🚨 Most GTM leaders are still chasing more — more leads, more reps, more spend. But what if more isn't the answer? What if better loops are? At Impact Summit Europe, we unpacked the uncomfortable truth: Simple growth often accelerates decay unless each win feeds the next. That’s the power of compounding growth — where smart systems, tight feedback loops, and intentional design help you grow faster and more sustainably. Instead of relying on brute force, high-performing orgs: → Design systems that turn usage into virality → Build workflows that connect acquisition and expansion → Operate on data, not gut feel The result? Revenue flywheels that don’t just scale — they accelerate. What’s one growth loop in your GTM today that fuels itself? #GTMStrategy #RevenueLeadership #CompoundingGrowth #RevOps #PLG #AIinSales

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🚀 Inbound vs. Outbound: The Growth Strategy That Worked 🚀 In the third Growth Machines episode Vincent Jong talked with Pekka Koskinen, Co-Founder of Leadfeeder (now part of Dealfront), about building a successful Product-Led Sales model before PLG was a buzzword. Pekka shared how they prioritized product usage, nailed the basics, and focused on product metrics to drive Leadfeeder's success. Curious about the full strategy? Watch the video on Stream by Dealfront. #streambydealfront #sales #PLG

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79% of Sales Forecasts Are Wrong—Here’s How to Fix Yours Missed quotas. Surprise shortfalls. Forecasts that seem more like hopeful guesses than data-driven predictions. Sound familiar? If so, you’re not alone—over 50% of revenue leaders have missed their forecast at least twice in the past year. But why? And more importantly, how do you fix it in 2025? Here’s what’s killing your forecast accuracy (and how to turn it around): 1) Pipeline Data Is Outdated & Unreliable Only 21% of companies forecast within 10% of their actual numbers. The rest? They’re flying blind. 🚀 The Fix: AI-powered forecasting tools like Momentum.io keep pipeline insights real-time, flagging risks before they tank your quarter. 2) Reps Spend Too Much Time on Manual Data Entry Sales teams waste 6 hours per week logging data. That’s almost an entire workday lost—every single week. 🚀 The Fix: Momentum.io automates CRM updates, ensuring that critical deal details, action items, and next steps are captured from calls and synced to Salesforce or Slack instantly—so reps spend more time selling, not logging. 3) Sales Is Focused on the Wrong Deals Reps chase low-probability opportunities while high-intent buyers slip through the cracks. 🚀 The Fix: Momentum.io’s AI-driven insights analyze past deals, engagement trends, and deal signals, prioritizing high-probability opportunities so your team works smarter, not harder. 4) Cold Outreach Is Burning Out Your Reps Traditional prospecting has atrocious response rates. It’s exhausting. It’s inefficient. And it’s not working. 🚀 The Fix: AI-driven warm introductions leverage existing relationships, boosting conversion rates by 30% and making outreach less painful, more effective. 5) Marketing & Sales Are Out of Sync Misaligned messaging. Different ICP definitions. Leads that don’t convert. Sound familiar? 🚀 The Fix: Momentum.io bridges the gap—syncing marketing and sales on real buyer signals, ensuring your pipeline isn’t just full but winnable. 6) Forecasting Is Based on Gut Feelings, Not Data If your pipeline review sounds like “I feel good about this one,” your forecast is already in trouble. 🚀 The Fix: AI-driven forecasting removes the guesswork. Momentum.io’s MEDDIC Autopilot structures deal qualification automatically, syncing insights directly to your CRM so leadership knows where deals stand—without manual updates. 7) Leadership Doesn’t Have Real-Time Visibility By the time leadership reviews pipeline data, it’s already stale—leading to reactive decision-making instead of proactive action. 🚀 The Fix: AI-powered forecasting dashboards (like those from Momentum.io) ensure every decision is based on real-time deal data, not outdated reports. Forecasting shouldn’t feel like gambling. The companies winning in 2025 will be the ones who ditch outdated methods and let AI do what humans can’t—analyze massive data sets, surface trends, and predict outcomes with precision. If your forecasts are off, your revenue is off.

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