Liverpool Football Club

Liverpool Football Club has launched major Black Friday savings on Stadium Tour and Experiences.  This Black Friday weekend, Liverpool supporters can unlock unforgettable memories at Anfield for less - just in time for Christmas. Fans can save 30 per cent on the award-winning LFC Stadium Tour and Museum, using code BLACKFRIDAY30, on select dates. Visitors can further elevate their Anfield visit or their Christmas gifting selection with the code BLACKFRIDAY20, valid across a variety of premium LFC experiences, including matchday tours, the Anfield Abseil, the Legends Q&A and the Anfield Experience. Discover more here: https://lnkd.in/eXSGHXzr

Congratulations to AXA on winning Brand of the Year at the inaugural Global Football Industry Awards 🤝 A brilliant recognition of collaboration this season. In 2025, LFC, AXA and the Tara Ocean Foundation launched Reds for Blue, a campaign that put sustainability at the centre of the game and inspired fans, players and our wider community to take thoughtful action. Reds for Blue has been recognised by the Premier League as one of the most sustainable activations of the season.

Liverpool FC and Kodansha Ltd. received a top honour at The Sports Business Awards 2025, winning the ‘Excellence in Content Marketing’ award for their standout World Book Day campaign - a project dedicated to improving literacy rates across Liverpool. The literacy-first content featured genuine moments of awe and joy, resonating with audiences around the world. The campaign achieved 33.1 million organic video views and 49.8 million impressions, becoming the highest-performing World Book Day content ever produced by a sports team. Discover more here: https://lnkd.in/eXPX5BEa

One in two of us will be directly affected by dementia - either developing the condition ourselves, caring for someone with it, or both. Lifelong Red Ste is one of nearly one million people in the UK living with dementia. He shared his story during a special visit to Anfield arranged by official club partner Cadbury UK, where he and daughter Faye were joined by LFC legends John Aldridge and Phil Thompson. ❤ Watch the full video and read more here: https://lnkd.in/ekQepmKU

American singer-songwriter Zach Bryan will take to the stage at Anfield next summer, as part of his biggest international tour yet, With Heaven On Tour.    The chart-topping artist will perform one night at the iconic home of Liverpool Football Club on Friday June 12, 2026. Read more here: https://lnkd.in/eMCnGrup

Hugo Ekitike feels certain Liverpool can build a run of momentum in the coming weeks, but knows a packed fixture schedule will present its own demands. The Reds are set to return to action following the international break by welcoming Nottingham Forest to Anfield on Saturday afternoon. “I think it’s going to be a tough period with a lot of games – not easy games. The games before the internationals were obviously difficult, too. “We are going to need to stick together and really support each other because it is going to be a busy period with a lot of matches. But I am confident. I think we can do something; we have a lot of games to come back to, but it is a good place for us to be there.” Read more here: https://lnkd.in/eV_RFRFE

Our third #KipOnTheKop event with over 400 Reds has raised more than £110K to support those experiencing homelessness across the Liverpool City Region ❤️ Read more here: bit.ly/489etle

Watch Alexis Mac Allister in the first of a new series, 'The Wasabi Locker: Storing LFC Memories', in association with Liverpool FC's official cloud storage partner, Wasabi Technologies. The Reds midfielder takes a trip down memory lane by talking through some of the best and most important moments in his career so far. Topics covered include the unforgettable celebrations that followed last season’s Premier League title win, why he feels such a strong rapport with Liverpool supporters and the pleasure he takes from counting Lionel Messi as a teammate at international level with Argentina. Watch the first edition of 'The Wasabi Locker: Storing LFC Memories' below.

Liverpool FC has been honoured with the best digital and social media team award at this year's SFS - Social Football Summit Awards. This accolade recognises the club's outstanding work across digital platforms over the past season and beyond. In the 2024-25 season, LFC secured the highest social engagement in the Premier League for the second year in a row. The record-breaking campaign is the club's most successful season ever on social media, with 1.7 billion engagements across all platforms during the title-winning campaign - 10 per cent more than the previous season and 45 per cent above the second-most-engaged club in the league. Read more here: https://lnkd.in/eyDJJUeb

Liverpool FC is proud to welcome PayPal as the club’s official digital payments partner in a new global, multi-year deal. This marks PayPal’s first-ever collaboration with a Premier League club, further positioning the company as the smarter way to pay for football fans globally.     A global leader in digital payments, PayPal has over 400 million active accounts across 200 markets, supporting transactions in 25 currencies. With decades of expertise in secure, fast, and flexible payment solutions, PayPal is set to enhance the way Liverpool FC fans engage with the club, both online and in person.     One of the ways this will happen is via PayPal+, the company’s brand-new, first-ever loyalty programme, where fans can earn reward points when using PayPal for matchday purchases, adding to the experience and elevating engagement.  Through this partnership, LFC and PayPal will collaborate on initiatives that elevate the profile of LFC Women and expand grassroots football programmes through LFC Foundation, helping to nurture the next generation of talent and grow the game at all levels. Read more here: https://lnkd.in/eE8nauJ3