Research Live

"While clients may accept ‘good enough’ results for low-risk projects to save time and money, agencies feel growing pressure to cut prices in response. "But to avoid a short-termist race to the bottom, this disruption can equally be seen as an invitation to recalculate the value equation around what the market is clearly showing matters most in the perception of value: depth and speed." As budgets tighten, many client teams are being incentivised to save time and money on research by using more AI tools and online platforms. Rob Harrison-Plastow argues that this poses a risk and a challenge to the industry: https://lnkd.in/eyM9kpdJ #mrx

MRS is conducting research with the support of PA Consulting to explore the scale and impact of the UK research and evidence market. Thank you to all those that have already completed the survey - the response has been great, and the more feedback we get the better. Your responses will help us better understand industry challenges, drivers of growth, and the value created by research across organisations and sectors.   If you haven't yet taken the survey please do so here: https://lnkd.in/eTDA7kSc MRS will share the findings of the research publicly in Q1, 2026. #mrx #evidencematters #marketresearch

Research and insights agency TRA has promoted Terri Hall to managing partner, Australia as part of the company’s growth plans in the country: https://lnkd.in/e4eE7ZWZ #mrx

"As researchers, we are trained to ask questions, to challenge assumptions and look beneath the surface. That same curiosity can help us approach innovation differently. We need to see AI as part of a larger ecosystem that deserves our attention and care." AI is reshaping how researchers uncover insight, but it carries hidden environmental costs, from vast energy demands to the water needed to cool data centres. 2CV’s Emily J. explores how the industry can balance curiosity with responsibility: https://lnkd.in/ejvgdf9m #mrx

Market research company MPS Evolving Insights has appointed Abhijeet Roy as international client director, based in London: https://lnkd.in/eUePDmCe #mrx

💭At the MRS Client Conference earlier this week, Jane Frost CBE discussed the importance of insight professionals looking outwards and finding inspiration, saying: “We need to develop more imagination.” ✨So, how do you foster imaginative thinking? Who inspires you? We'd love to know! #mrx #creativity

At the MRS Client Conference in London on 25th November, research sector representatives discussed the changing role of the insight professional, highlighting the importance of influence and creative thinking as crucial to the function at a time of increased technological reliance. By Katie M.: https://lnkd.in/emcSQaZ6 #mrx

Youth research and data company The Generation Lab has appointed former Savanta interim chief executive Vin DeRobertis as president as the company prepares to launch a behavioural data offering: https://lnkd.in/eM7wndgH #mrx

Reflecting on five years of Colour Of Research (CORe), Rajdeep Chana says tackling systemic problems requires ongoing, collaborative effort and genuine allyship – not lip service: https://lnkd.in/eXeNY3N3 #mrx

Global research marketplace PureSpectrum has appointed Nader Kobeissi to lead its expansion into the Middle East and Africa: https://lnkd.in/e4ZjaT9X #mrx