Andrew Dobbie

‘I'm going to teach the algorithm what I want it to show me’ Nicely said, Georgia Chambers. Ever wondered what it's like to start a career in design with a strong sense of purpose? Wonder no more ... Today we're introducing Nicely Said. Our new interview series where industry talk gets real, and there are no wrong answers. Nicely Said is hosted by our Senior Creative Copywriter, Elizabeth Bransby, with each instalment focusing on honest conversations with the team at Nice and Serious about their roles, creative journeys, and doing purpose-driven work that's shaping the industry. First up is our Junior Designer, Georgia. We get the low-down on what it’s like stepping into the purpose-led creative world, and different perspectives on gen-z and creativity. 👉 https://lnkd.in/esqqsDfh

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How did I first get clients? 🤔 …. When I started my career 20 years ago… Let’s start with a summary of who I am today - I own MadeByShape - a digital agency - I help agency owners grow their business - I have been a freelancer - I have been a university lecturer - I have been a student - I have been an investor - I am a business consultant But people always ask me… “How did you first get clients?” Here's what I did... 1️⃣ I practiced my trade I produced as much work as physically possible 24/7 to build my portfolio and improve my skills. Whether this be freelance paid work, freebies or helping other students with their workload. 2️⃣ I went to every networking event In Manchester back then, there were events left, right and centre for the creative industry. I went to them all and made everybody in the room know who I was. I was a social butterfly. 3️⃣ I created relationships with competitors I thought to myself - what if this designer/developer gets too much work and they need some extra pair of hands. I quickly started to freelance for competitors… I saw them as an asset to me, not a competitor. 4️⃣ Work Experience I got as much work experience as possible in live studios. I learnt so much. And yes, all of these were for free - I did not get paid. 5️⃣ I offered my services To family and friends, local businesses. I didn’t care if it was for free or for money. I wanted to create as much work as possible because I knew if I did good work, they would refer me to somebody else. And all of those things worked. I produced good work first and foremost. And people noticed. They either used me again for work, or referred me. And over time, that built up enquiries, sales and money. Over time, I started to charge more. But it takes TIME and CONSISTENCY ⏰ You will noticed I did not mention social media once. My moto to all the agency founders I’ve been a mentor too… If you produce an amazing portfolio…. The work will come to you! ps. You lot starting your career now, don’t know how lucky you are to have social media at your fingertips! Use it because it’s a blessing in disguise. I had to physically go around knocking on doors 20 years ago!

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Edited VS Raw Photo I took last week... A good photo starts with a click but is brought to life through editing. → High quality images grab attention and showcase the properties full potential → Strong visuals lead to more clicks, enquiries and viewings → Poorly lit or unflattering images can create the wrong impression #professionalphotography #virtualoom #commercialpropertymarketing

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