Typography
Typographic Identity
The University’s typographic identity is visible across many print and digital applications. The following type selections have been made to best represent the voice of the University and to maintain a consistent tone throughout various University communications.
Serif Typefaces
GT Sectra
GT Sectra is the font used in the academic wordmark. It is a contemporary serif typeface chosen for its legibility and as a nod to academia.
Charis SIL & Georgia
When GT Sectra is unavailable, Charis SIL is the default alternative.
Georgia, native to Windows and MacOS, is acceptable when neither GT Sectra nor Charis is an option.
Sans-Serif Typefaces
Benton Sans
Benton Sans is the primary font for all University publications.
Libre Franklin & Arial
Libre Franklin is web friendly and replaces Benton Sans in your web/digital environment. Libre Franklin can be downloaded for free via Google Fonts.
Arial, native to Windows and MacOS, is acceptable when Benton Sans is unavailable.
Usage
Do:
- Use different typefaces together to create emphasis and a visual hierarchy that assists the reader in navigating your text.
- Use fonts, weights, color and point size to tell a story.
- Use plenty of surrounding white space.
Do not:
- Use all capital letters in blocks of type of three lines or more.
- Condense or expand typefaces.
- Overuse emphases. Too much emphasis can have the opposite effect. If everything is emphasized, nothing stands out.
- Substitute any variation other than those listed above.
Licensing
University Marketing and Communications has a limited number of licenses for Benton Sans and GT Sectra for use by faculty and staff members. Student employees who need access to these fonts should have their faculty or staff supervisor make a font request on their behalf.
Additional licenses can be purchased from Grilli Type for GT Sectra and MyFonts for Benton Sans.